The SEO Analyst uses a variety of Search Engine Optimization tools and web analytics tools such as keyword ranking, backlinks, meta tags, title annotations, and indexing activities to support data compilation and development recommendations. Develops technology through the search engine to promote the company’s website traffic. Being a SEO Analyst requires a bachelor’s degree. Monitors and identifies trends and transfers data into policies. In addition, SEO Analyst typically reports to a manager. Being a SEO Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Working as a SEO Analyst typically requires 2 to 4 years of related experience.
Seo Analyst Job Description Template
Our company is looking for a Seo Analyst to join our team.
Responsibilities:
- Stay abreast of industry trends to inform SEO strategy and communicate these trends to clients and the internal team;
- Data collection including tracking codes and analytics reporting;
- Architectural, technical, and content recommendations;
- Conduct SEO technical audits and participate in SEO audit presentations;
- Monitor SEO performance by using SEO tools available (Google Analytics, SEOMoz, Ahrefs, STAT Analytics, XML sitemap generators, Screaming Frog, etc.);
- Train and stay up to date on the latest developments in organic search;
- Best practices: Inform teams of strategies to optimize content based on trends and best practices;
- Be a voice of leadership for the (un)Common SEO team;
- Execute SEO analyses and create strategic recommendations;
- Communicate with account managers and clients regarding explanations of SEO strategies, tactics, recommendation deliverables, and performance issues;
- Conduct complex analyses using all available data resources and tools;
- Take education direction from Strategists and Directors;
- Be a source of SEO expertise to various PPC and SEO account teams as needed.
Requirements:
- Familiarity with Google Analytics and other web analytics platforms;
- 1+ year of experience in marketing (client work or personal projects);
- 1+ year of experience using SEO tools like Screaming Frog, Moz, SEMRush and STAT;
- Full understanding of how to perform keyword research;
- A shared perspective on the “new SEO” with a strong focus on visibility, clicks, engagement, conversion, and ROI;
- Bachelor’s degree;
- Experience copywriting, coding or with local optimization;
- Beginner+ Excel skills;
- Mastery of key SEO tools such as Google Analytics and Search Console;
- Strong analytical skills and high attention to detail and accuracy;
- Ability to effectively interact with all levels of end users and technical resources;
- 1-3 years of SEO experience;
- Sense of humor;
- Likes to work in a fast-moving, yet casual environment;
- 1+ years of SEO experience, including personal projects and client work.