Web Analytics Manager

Web Analytics Manager Job Description Template

Our company is looking for a Web Analytics Manager to join our team.


  • Serve as the sole analytics technical lead and subject-matter-expert for five broadcast networks;
  • Perform SAAS training with stakeholders;
  • Manage the entire analytics infrastructure without official authority;
  • Perform daily debugging of websites, mobile applications, and third-party platforms;
  • Notify stakeholders if issues arise with analytics data capture;
  • Update the Tag Management system with the latest code versions and data configurations;
  • Implement new analytics software;
  • Run reports to examine data accuracy;
  • Administer user privileges to SAAS systems;
  • Analytics solution owner; responsibilities include product road mapping, development, and lifecycle management;
  • Write analytics technical and functional requirements for SAAS systems and web assets;
  • Create customized JavaScript or JSON code for web assets;
  • Manage the accuracy and stability of eight analytics applications;
  • Perform a daily review of analytics data capture for all eight analytics applications;
  • Draft SAAS recommendations based on industry standards.


  • Read and write JSON;
  • Ability to influence without authority;
  • Ability to work independently;
  • Ability to collaborate with others across the organization;
  • Strong written and verbal communication skills and ability to present complicated concepts to people without a technical background;
  • Database programming;
  • Website and SDK debugging;
  • Must have extensive experience with Adobe Analytics; Google Analytics acumen cannot be substituted for Adobe Analytics experience;
  • Read and write JavaScript;
  • Ability to manage workflow processes and software development.