Digital Analytics Manager Job Description Template
Our company is looking for a Digital Analytics Manager to join our team.
Responsibilities:
- Identify marketing channel & customer journey reporting and attribution approaches and best practices.
Requirements:
- Deep understanding of segmentation and targeting;
- Advanced experience in communicating with senior managers and executives;
- Understanding of direct marketing and personalization;
- Experience in strategic marketing and planning;
- Conversational ability in Mandarin or French is an asset;
- Bachelor’s degree or equivalent experience;
- Experience with business intelligence tools;
- Excellent written and verbal communication skills;
- Experience in monetizing actions such as insights delivered;
- Advanced knowledge of Adobe Analytics products;
- 5+ years web analytics experience;
- Knowledge of statistical testing methodology;
- MBA or equivalent work experience;
- Ability to derive and present insights from data;
- Experience in actionable analytics and optimization.