Welcome to Jane Pauley Community Health Center! Thank you for considering joining our Marketing team as Content Marketing Specialist.

Job Summary: Content Marketing Specialist

The Content Marketing Specialist will play a key role in developing all communications and marketing materials for Jane Pauley Community Health Center. This includes cross-functional ideation of materials, copywriting/editing/proofing, some graphic design/direction/production work and vendor and project management. Working under Marketing Director/Manager and Agency of Record, this person will help create and oversee content strategy plans to ensure consistent communications across key audiences, patient/B2C, B2B and internal, in alignment with brand guidelines.

Essential Duties and Responsibilities: Essential Duties include but are not limited to the following. Other duties may be assigned:

Content planning & strategy:

Create a long- and short-term content publishing calendar and social media calendar

o Maintain annual list events (e.g. National Health Center Week); initiate and execute content plans and confirmed cross-functional activities for each event

Serve as the primary copywriter across all mediums, representing the JPCHC tone of voice; ideally have skills to support/direct graphic design executions
Ensure organization, accuracy, and brand guide adherence across all channels
Collaborate with agencies, designers, producers, printers, and project managers
Interview key stakeholders and leverage data to ideate and outline new collateral pieces needed (e.g. patient educational packets, location-specific promotional materials, etc.)
Monitor the performance of content via online tools such as Google Analytics/Search Console
Manage and recommend tools for content posting and management, e.g. Canva and others
Conduct sporadic competitive and keyword research to help optimize brand voice and relevance

Marketing collateral development includes:

Print marketing collateral, from brochures, rack cards, postcards, newsletters to OOH billboards, bus shelters and more
PowerPoint Presentation development
Ad-hoc patient letters
Public relations press releases, byline articles, media kit materials, etc.
Social media management
The Host intranet staff updates, articles and CEO/executive messages
Website content management (WordPress) to help further build out content, driving SEO optimization efforts with consultants
Patient text messaging system
Crisis communications messaging (press releases, website alerts, staff/patient text messages and emails, etc.)
Support management of JPCHC online profiles, i.e. Google Business listings and other third party sites
Possible video content strategies

Other:

With leadership, manage incoming marketing ticket requests and project traffic controlling
Manage translation & design updates of key materials with 3rd party vendors
Work with print & mail house, plus vendors to quote and execute projects
Take & post new hire headshots plus other ancillary photography on JPCHC camera
Support occasional event planning efforts
Help manage internal file management systems
Other ad-hoc administrative duties, as shared within in a small team
Use other software tools including Asana project management, Survey Monkey, Microsoft Teams and more for various collaboration and project needs

Qualifications To perform this job successfully, an individual must be able to accomplish each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Understanding of marketing principles with brand management experience.
Advanced writing and editing abilities. Requires careful attention to detail.
Strong command of English Language with strong oral, written, and interpersonal communication skills.
Project management, problem-solving skills, facilitation skills, and analytical skills.
Time management skills, including the ability to balance competing priorities in a fast-paced environment and/or ability to manage time in the absence of deadline-driven projects.
Ability to coordinate multiple and/or concurrent assignments and deadlines.
Strong computer skills, including Office Suites (Word, Excel, PowerPoint), and ability to learn and use other applications and online services.
Basic Google Analytics & Search Console knowledge preferred.
Experience with WordPress content management preferred.
Canva experience a strong plus.
Adobe Creative Suite/graphic design experience a strong plus.

Education and/or Experience

Associates degree in marketing, advertising, communications, or design-related field. Bachelor’s degree preferred.
Previous experience as a marketing content specialist/manager or similar role, with strong marketing samples provided for writing and design direction.
Knowledge of traditional and digital marketing, content marketing, and social media marketing.
Experience with research using data analytics software.
Excellent writing, communication, and presentation skills.
Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint.
Public relations experience a plus.
Must be willing to travel occasionally to site Locations, as needed for events, meetings and project support. Plus attend conferences.
Valid Indiana driver’s license required.

Our competitive employment offerings include:

Have Balance: Investing in YOU

Medical, vision, and dental plans
Generous vacation time: 216 hours annually (or pro-rated)
401K plan and match at 6%
Paid life insurance plans
Work anniversary recognition

Be Supported: A Team-Based Approach

A support structure to care for diverse patient populations
Opportunities to grow your skills, while improving our organization
Direct access to and communication with executive leadership

Change Lives: Caring for Our Communities

Federal and grant funding to help those who need it most
Key partnerships with major health systems and local groups
Commitment to diversity, equity, and inclusion in meeting needs of our patients and employees

More about Jane Pauley Community Health Center:

Join a rewarding place to make a difference.

Working at Jane Pauley Community Health Center (JPCHC) is more than a job. It is a place to achieve work-life balance and join a collaborative team that makes a direct impact on our local communities in Central Indiana.

Our mission as a Federally Qualified Health Center (FQHC) is to promote a healthy community through the provision of accessible, respectful, and integrated healthcare with local partners to any and all individuals and families, regardless of insurance status. It is for this reason Indy’s own Emmy-winning TV news personality Jane Pauley lends her name to our organization. Today, we are experiencing exciting growth to which you can lend your talents!

Invest your skills in changing lives and let us invest in you! Thank you for considering being part of our passionate team.