Job Description

Our mission: to eliminate every barrier to mental health.

Spring Health is a comprehensive mental health solution for employers and health plans. Unlike any other solution, we use clinically validated technology called Precision Mental Healthcare to pinpoint and deliver exactly what will work for each person — whether that's meditation, coaching, therapy, medication, and beyond.

Today, Spring Health equips over 800 companies, from start-ups to multinational Fortune 500 corporations, as a leading and preferred mental health service. Companies like J.P. Morgan Chase & Co., Microsoft, J.B. Hunt, Bumble, and Instacart use the Spring Health platform to provide mental health services to thousands of their team members globally. We have raised over $370 million from prominent investors including Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership, our current valuation has reached $2.5 billion.

Our Strategic Customer Marketing Leads are autonomous, self-driven leaders that are relentlessly focused on building and scaling unique Marketing strategies with our most important and largest customers in the most complex categories. They are responsible for building deep partnerships, finding creative ways to engage and activate employee and household populations leveraging our core playbooks, and creating new, repeatable strategies. Lead Strategic Customer Marketing Leads consult and interface directly with customers to strategize, design and execute marketing initiatives to ensure the success of our program with the highest standards.

What you'll be doing:

Be a growth driver by collaborating with customer success, strategic account managers, and our biggest customers to drive enrollment, and ongoing utilization within distinct customer accounts.
Deeply understand Covered Life populations (humans with access to Spring Health) within your domain - their aspirations, fears, limitations, functional ways of life - and develop acquisition and engagement strategies tailored to meet those populations where they're at.
Lead marketing and engagement discussions with our partners and customers to co-develop ROI-positive marketing plans. Build and present annual and quarterly engagement plans that support mutual goals.
Build and execute customer marketing programs that maximize Spring Health owned/operated channels and the customer's owned/operated channels.
[Health Plan-specific] Partner with Sales & Customer Success to provide sales enablement and ongoing support to key external stakeholders (health plan partners) who work with us to increase our reach, engagement and overall utilization among various populations
Drive a thoughtful, measurable marketing experimentation roadmap; be bold, creative and unafraid to test new strategies (creative, targeting, channels, etc.) that drive accelerated positive outcomes for our members and Spring Health.
Analyze, measure and report on impact of marketing initiatives across your book of business on a routine basis to customers and make recommendations for explore/expand strategies. Sharing winning strategies and enable scale across the broader team.
Work cross-functionally to develop and scale best-in-class marketing materials and campaign assets that build awareness and drive measurable engagement for company wide initiatives, new products/services, and key customer campaigns (asset examples: emails, landing pages, paid media ads, flyers, direct mail,and member testimonials).
Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar.

What we expect from you:

8+ years of marketing experience; experience in healthcare and/or employer benefits is a plus
Experience directly working in or with Payer/Health Plans is a plus
Excellent writing, communication, and presentation skills
A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus
Ability to work autonomously; comfortable building end-to-end growth campaigns/assets in standard MarTech (e.g. Iterable/Braze, Wordpress, etc).
Strategic and innovative mindset with demonstrated ability to develop and execute on full funnel, omni-channel campaigns
Exceptional project management skills, particularly in driving campaign and content production
A passion for mental health with a key focus on always putting our members first
Flexibility and adaptability when faced with ambiguity or change
Exploratory mindset with passion for testing and learning to better enable marketing performance growth
An ability to apply strong business judgment in high-stakes situations
An obsession with detail
A strong collaborator, ready to make an immediate impact
Humble, hungry, and honest

The target base salary range for this position is $127,400 - $165,700 , and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Don't meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!

Ready to do the most impactful work of your life? Learn more about our values, how we work, and how hypergrowth meets impact at Spring Health: Our Values

Hypergrowth meets impact

What to expect working here:

You will be held accountable to an exceptionally high bar and impact
This may be the fastest work environment you will ever experience in terms of growth, decision-making, and time to impact
You will be empowered to set your own boundaries and asked to adapt them in critical moments when the company needs you
You will create processes & products that have never existed before
You will have very direct conversations and receive continuous feedback to push you to become the most thriving team member and performer you can be
Change is a constant here: your role, team, responsibilities, and success metrics will shift as the company grows

And…

You get to be surrounded by some of the brightest minds in the field
You get to learn and grow at an extremely accelerated pace
You will experience transparency, integrity, & humility from leadership
You will be empowered to constantly challenge the status quo
You get the space to experiment & innovate
You get to make a transformational impact for the company, mental health, and for real human lives — and you will see that impact quickly
You will become more resourceful and resilient
You get to be part of a winning team that opens doors in the future

Benefits provided by Spring Health:

Your Total Health:

Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
10 allocated sick days per year
Flexible paid time off in addition to 12 paid holidays throughout the year
Access to Gympass , an on-demand virtual benefit that provides wellbeing coaching, and budget management.
Spring Renewal: When you hit your four-year Springaversary, you'll be awarded a four week , fully paid , sabbatical leave to renew and recharge.

You And Your family:

4-4.5 months of fully paid parental leave
Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care.
Access to fertility care support through Carrot , in addition to $4,000 reimbursement for related fertility expenses

Supporting you financially through:

Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.
On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
Employer sponsored 401(k) match of up to 2% after 90 days of employment

Creating a culture you can thrive in:

Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
Focus Fridays: no meetings, no distractions, just time for you to get work done.
Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members.
Up to $1,000 Professional Development Reimbursement per calendar year.
$200 per year donation matching to support your favorite causes

Our privacy policy: -policy/

To ensure intentional and equitable hiring practices, we use a balanced candidate slate in our interviews. This approach guarantees that our pool of qualified candidates includes individuals who are underrepresented in our organization at all levels. This is a key performance indicator (KPI) for our recruiting and hiring teams, reported quarterly to maintain accountability.

Our privacy policy: -policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.