Social Media and Marketing Manager (Columbus, OH)

At Fugees Family, we're on a mission to advance educational justice for refugee students and English Language Learners. Our school model addresses a pressing need not currently met by traditional public education systems - the education of newcomer (refugee and immigrant) students in an environment where their unique identities and needs are welcomed and understood.

Fugees is out to radically change the way education is experienced for all newcomers in this country, and we're just getting started. We're a team of advocates, change-makers and allies and are looking for another passionate addition to join our close-knit team.

The Position:

We are seeking a highly motivated and creative individual to join our Advancement Team as a Social Media and Marketing Manager. Reporting to the Communications Director, the ideal candidate will be passionate about our mission, possess a deep understanding of social media platforms, and have experience developing and executing effective marketing strategies. In addition to supporting communications efforts, the Social Media and Marketing Manager will play a crucial role in fundraising by reaching new donors and increasing donations.

Responsibilities:

1. Social Media Strategy:

Develop and implement a comprehensive organic and paid social media strategy to increase brand visibility, boost engagement, and drive fundraising initiatives.
Create, curate, and manage all published content (images, video, written) across various platforms, ensuring alignment with program priorities and fundraising goals.

2. Content Creation:

Work with the Communications Director to produce high-quality, engaging content that resonates with our target audiences, including new and existing donors..
Collaborate with internal teams to create compelling fundraising campaigns and initiatives.

3. Community Engagement:

Build and nurture relationships with our online community, fostering a sense of connection and investment in Fugees Family's mission.
Leverage social media to promote donation drives and engage with potential donors.

4. Marketing Campaigns:

Plan and execute marketing campaigns that not only raise awareness but also drive donations.
Collaborate with the Communications Director to ensure consistency in messaging across all channels.

5. Fundraising Initiatives:

Actively contribute to the development and execution of fundraising strategies to attract new donors and increase donation amounts.
Use social media as a tool to amplify the impact of donor contributions and showcase the tangible outcomes of their support.

6. Analytics and Reporting:

Monitor and analyze social media and marketing performance related to fundraising, providing regular reports and insights.
Use data to refine strategies, optimize campaigns, and identify new opportunities for donor engagement.

Essential Knowledge, Skills and Experience:

Bachelor's degree in Marketing, Communications, or a related field.
2+ years of experience in a social media, marketing, or communications environment
Proven experience managing social media accounts and executing successful marketing campaigns with a focus on fundraising.
Excellent written and verbal communication skills.
Strong understanding of social media analytics and reporting
Creative mindset with the ability to think outside the box.
Passion for social impact and a commitment to the mission of Fugees Family.

Strong analytical and problem-solving skills
Excellent project management skills with exceptional attention to detail and discipline to organize, prioritize, and complete projects expeditiously, proactively, and often with short deadlines
Independent, innovative, and motivated by equity-centered results
Ability to adapt to changing priorities in a high-paced and dynamic environment
Commitment to learning and growing from feedback
Diplomacy and sensitivity to different cultural situations
Collaborative, asset-based approach when interacting with colleagues and the community
Citizenship, residency or work VISA in the United States required

Preferred Qualifications

In-depth knowledge of current digital trends
Proficiency in photo and video editing and design softwares (e.g. Canva, Indesign, Photoshop)
Experience with SEO and SEM strategy and keyword research
Understanding of website analytics tools, such as Google Analytics
Familiarity with education or immigration-focused non-profit communications
Analytical mind, with a passion for measuring data

Salary range: $45,000-$50,000 BOE

More about Fugees Family:

Fugees Family is a non-profit organization and operator of the only network of U.S. schools dedicated to refugee education. We have 15+ years of experience serving students and families from nearly 40 different countries, including Burundi, Iraq, Central African Republic, and Burma. Our staff are nearly as diverse as our students, with 80% identifying as BIPOC. We offer a mission-driven, people-first environment that promotes the sustainability and growth of all those in our community.

Fugees is growing rapidly from operating an academy in Georgia to becoming a national model provider. In partnership with school districts across the U.S., we are designing new schools and programs grounded in the Fugees model and supporting districts and educators to meet the needs of our growing refugee and immigrant population. For more information visit our website:

Fugees Family offers a comprehensive benefits package which includes the following perks:

100% covered health insurance for employee plus dental, vision, and life insurance
4% employer-contribution to retirement plan
2 weeks PTO & Paid holidays
Paid family leave & backup care reimbursement
Mission-driven, impactful work
Fun, collaborative, balanced culture

We know that statistically BIPOC, women, and those who identify from underrepresented communities are less likely to apply for jobs that they don't feel qualified for.

Fugees Family is an equal opportunity employer dedicated to the goal of building a culturally diverse staff committed to working in a multicultural environment. We are most interested in finding the best candidate for the job, and that candidate may come from a less traditional background. If you are interested in the role but do not feel you meet every qualification, we strongly encourage you to apply!

Develop and implement a comprehensive organic and paid social media strategy to increase brand visibility, boost engagement, and drive fundraising initiatives.
Create, curate, and manage all published content (images, video, written) across various platforms, ensuring alignment with program priorities and fundraising goals.