At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line - People, Profit, and Planet - by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change. Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with best-in-class opportunities for your development and growth. Join us!

POSITION SUMMARY:

The primary objective of the Specialist Media Planning role is to strategically explore new and creative avenues to drive business growth by identifying opportunities and actively participating in the planning and execution process. The individual in this role will demonstrate effective problem-solving skills, generate innovative solutions, and maintain a professional approach in all internal and external communications. They will also collaborate with media agencies (both digital and traditional) to ensure the implementation of best practices across the entire customer journey, continuously evolving campaigns to drive optimal business performance.

RESPONSIBLITIES:

Media Planning & Activation:

Collaborate with Sr. Manager to ensure both Paid Media strategy and go-to-market execution across traditional, digital, and new/emerging channels is executed with an eye towards driving growth meeting brand and business goals
Collaborate closely with Performance Media and other Marketing teams (CRM, Product, Brand Comms) to execute holistic, full-funnel marketing campaign that maximizes ROI of media budget and investments against a variety of business goals
Collaborate with Nespresso HQ counterparts to ensure US market interests and realities are recognized, with an eye towards integration of HQ shared processes, technologies, and ways of working that benefit the market
Utilize knowledge of media landscape and activations to act as a consultant on behalf of other internal teams (Trade, B2B, Retail, etc.) looking to engage in paid media activities

Agency & Partner Management:

Assist in maintaining a strong relationship with both Traditional media agency (Open Mind) and Digital media agency (TBD), ensuring achievement of all deliverables, quality of resources and overall relationship health
Serve as secondary point of contact for media partners (networks, publications, online platforms, and publishers) and work closely with a broader team to manage key social/digital partners (Google, Meta, etc.)
Stay up to date on media landscape, constantly seek out innovative partners/platforms to identify new opportunities
Execute and validate learning agendas for media channels, including creative performance and recommended asset optimizations. Disseminate learnings to the broader organization on a regular cadence

Audience Development & Marketing Technology Integration:

Assist with Audience Planning and Customer Journey building via a variety of technology & agency partners including multi-touch attribution
Contribute to audience development strategies and optimal audience management, leveraging both first- and third-party data to ensure the right message is matched to the right consumer at the right time
Partner closely with Analytics team to collect/review data from a variety of sources, glean insights and implement relevant learnings to optimize campaigns, creative and overall media performance
Create a media roadmap based on opportunities presented by new audience & marketing technologies

Measurement & Reporting:

Assist in managing day-to-day Brand Media budget, understanding budgets may shift and are approved at a VP/CEO level
Assist the monthly DF process for media budgets, ensuring accuracy of phasing and spend
Work with Analytics teams (internal and agency) to assess campaign effectiveness, identify opportunities for optimization, and provide holistic reporting on media efficiency and effectiveness to senior management

REQUIREMENTS:

Bachelor's Degree
3+ Years in Media Strategy / Planning roles at Brand or Agency
Experience in CPG / DTC media and marketing preferred; experience with luxury goods and/or sustainable brands is a plus
Expertise in implementing full-funnel digital media strategies to effectively acheive brand and business objectives across both online and offline channels
Proficiency in comprehensive media planning and execution encompassing both online and offline channels throughout the entire customer journey
Familiarity with digital & programmatic media ecosystem, data providers, digital media tools and systems (DSPs, DMPs, Ad Servers, etc.)

SKILLS:

Strong interpersonal, communication, organization, and project management skills
Strategic thinker understanding both short- and long-term business consequences of all decisions
Ability to oversee and track multiple projects with due dates and varying requirements and priorities

The approximate pay range for this position is $85,000- $95,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.

Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefits packages may vary depending on the position. Learn more at:

About Us | Nestl Careers (nestlejobs.com)

Requistion ID#

294676

Nestl Nespresso USA is an equal opportunity employer and is looking for diversity in qualified candidates for employment. If you require an accommodation in order to view or apply to open position, please dial 711 and provide this number to the operator: 1-800-321-6467.

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