Company Description

TuneCore-owned by Believe, one of the world's leading digital music companies-is the leading development partner for self-releasing artists to build their audiences and careers, offering an open-platform, accessible technology solution for music creators to widely distribute and earn money from their music. Before TuneCore, the only way for artists to sell their music online was by signing with a record label. In 2006, TuneCore democratized the music industry for creators by partnering directly with digital stores and streaming platforms to enable artists at any stage of their career to sell their songs online while retaining 100% of their sales revenue.

Today, TuneCore offers more than just digital distribution, including best-in-class services like publishing administration, DIY artist education programs, and a range of additional promotional services. The company is home to one of the highest artist revenue-generating music catalogs in the world, paying more than $1.2 million a day to independent, self-releasing artists around the world.

Join TuneCore as we embark on the next phase of innovation in the music industry and continue to work to make the industry a fairer and more equitable place for all independent artists.

Job Description

TuneCore's Artist and Partner Relations team works with our artist community, DSP and industry partners, and internal teams to provide best-in-class digital distribution. Reporting to the Manager of Artist & Partner Relations, the Content Specialist, will join our team and help drive the company's commitment to independent artists and labels.

Job Purpose:

The Content Specialist role plays a crucial part in maximizing the visibility and impact of our artists' music across digital platforms. This position focuses on advocating for our artists' content with our Partners, and securing placements and promotional opportunities while supporting the goals of the Artist and Partner Relations team and TuneCore at large. Central to our mission, this role supports artist development and our label clients.

By leveraging strategic insights and data, developing impactful relationships, providing tailored pitches, and monetizing audio with Content ID, the Content Specialist directly contributes to enhancing our artists' digital footprint and audience reach. Central to our mission, this role supports artist development and our label clients by identifying and securing the best possible programming for optimal exposure on our partner platforms. The ultimate goal is to help elevate our artists' profiles and add to their overall development.

In this role, you will also support the Sr. Manager, Artist and Partner Relations, in areas they work within, including artist and partner relations, release strategies and success, brand marketing collaborations, and more.

Independent music industry landscapes are constantly evolving. The successful Content Specialist will demonstrate accountability and ownership through proactive communication, commitment to results, and a problem-solving mentality to ensure their success and client satisfaction.

You will organize priority releases and assets for submission to partner platforms and branded promotions, and coordinate playlisted and featured release tracking. You will manage asset requests and deliveries across stakeholders for ongoing and one-off projects, and maintain client and partner databases, and label clients in TuneCore Studio.

What you'll bring:

Passion for Independent Music and Industry Knowledge: A genuine passion for music and a deep understanding of the digital music ecosystem, including how DSPs and social media platforms operate, artist marketing, and the challenges faced by independent artists and labels. A desire to make a positive impact on our artists' careers.

Strong Communication Skills: Effective verbal and written communication skills. You will need to articulate the unique value of an artists' music compellingly and clearly to DSPs, as well as communicate skillfully with internal teams, partners, artists, and clients.

Strategic Mindset: The ability to effectively collaborate on the development of trade marketing strategies that align with both client and company goals. This includes understanding and keeping current on programming, promotional and feature opportunities, changes to DSP and social media platforms, and leveraging data to make informed pitches.

Relationship Building: Build and maintain strong, healthy relationships with TuneCore's teams, partner representatives, artists, and clients. This role requires someone who is personable, responsible, and capable of nurturing long-term partnerships.

Organizational Skills: Have strong planning and scheduling skills to ensure successful pitching and cross-team collaborations. Effective task, time and information management skills are paramount, as is attention to detail and the ability to multitask.

Accountability and Ownership: Demonstrate through proactive communication, a commitment to results, a problem-solving mentality, and meticulous management of priority releases to ensure success and client satisfaction.

Adaptability and Flexibility: The ability to adapt to a constantly evolving landscape, and efficiently and effectively respond to new trends, platform changes, or artist and business needs is essential.

Negotiation Skills: The ability to negotiate opportunities that benefit both artists and partners. This requires a combination of knowledge sharing, presentation skills, assertiveness and diplomacy.

Analytical Skills: The ability to analyze data, understand performance metrics, and derive actionable insights to inform strategies and measure success.

Problem-Solving Abilities: The ability to navigate challenges and overcome obstacles to achieve desired outcomes. Creativity and resourcefulness in problem-solving are vital. Cultural Sensitivity: Understanding and respect for diverse cultural backgrounds of our colleagues, artists, clients, and partners. Must ensure strategies and communications are inclusive, diverse and considerate.

Tech-Savviness: Proficiency, passion and curiosity for technology and digital distribution. Collaboration: Work effectively with clients, partners and internal teams to achieve our common goals.

A Client-Centric Approach: Commitment to delivering an exceptional client experience while continuously seeking ways to add value and exceed client expectations.

Specific Duties and Responsibilities:

End-to-end coordination of TuneCore's Pitch program:

Submit weekly pitches to our DSP and social media partners for editorial coverage, revising and editing pitch submissions, as needed.
Collect and organize weekly priority pitch submissions and artist assets.
Incorporate analytics to craft compelling narratives that bolster our artists' release campaigns.
Create a standardized process to obtain long-lead release information from VIP clients.
Create and manage a short- and long-lead release calendar of upcoming release priorities.
Coordinate release priorities with the Partner Specialist.
Coordinate with internal teams to maximize the visibility and performance of content on various DSPs.
Identify releases with global interest and crossover potential, and collaborate with ex-US stakeholders, as needed.
Stay current on digital trends, and updates to partner programming and products. Attend partner webinars and share this knowledge internally and to clients at scale.
Strategize with the APR team on internal and external cultural campaign curation.
Educate clients on the benefits of monetization and Content ID, and coordinate opt-ins.
Present pitching and promotional ideas and concepts to manager and team.
Coordinate the delivery of playlisting and promotional assets.
Collect, record and organize secured editorial, promotional and programming opportunities.

Artist and Partner Relations tasks and projects:

Curate and coordinate TuneCore's weekly NMF playlist and NMF Featured Artist promotion.
Coordinate end-to-end RIAA certification requests from TuneCore clients.
Track Key Performance Indicators (KPIs)in a monthly report and regularly update internal stakeholders. Meet department KPI goals. Include supporting analytics.
Record notes for client and partner meetings, and share with the APR team.
Maintain client and partner databases.
Create or update process documents on the projects you manage.

Related Teams:

Artist Support
Content Review
Operations
Brand Marketing
Marketing
International
Publishing

Direct Reports: None

Additional Information Other Duties:

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to fingers, handle or feel; and reach with hands and arms.

Qualifications

3+ years experience in a digital focused organization
An understanding of the digital music industry landscape and trends
Experience in digital distribution, PR/publicity, artist management or at an independent label is a plus
Strong understanding of Content ID, what it is, how it works, and its benefits to our clients
Experience using YouTube Studio Skills:
Curiosity and a growth mindset, with a proactive, energetic attitude and a strong desire to learn.
Strong communications skills: written, verbal, and interpersonal
Collaborative mindset with the ability to work independently and cross-functionally across varying levels.
Creative and efficient problem solver
Excellent time management skills, with the ability to prioritize, pivot, multitask and meet deadlines.
Demonstrate thoroughness, follow-up and attention to detail.
Understand the importance of excellent client and partner relationships; in-person, via telephone and via email
Proficient in the Microsoft Office (specifically Excel) and the Google Suite Education:
BS/BA degree Equipment Microsoft Office, G-Suite, Slack, Jira, Asana, iTC, Music Providers for Artists, YouTube Studio, Chartmetrics, Facebook Portal, DSP artist portal

Additional Information

Our Values:

TuneCore is a team of creators, for creators. Our mission is to support our artists and labels at every stage of their careers. Our driving forces are respect, expertise, fairness, and transparency and our values include collaboration and innovation. As global citizens, we believe that if we build more diverse, equitable and inclusive teams across our company, we will collectively create and offer more innovative solutions and better serve our artists, labels, partners, and employees.

We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in, where each person's unique perspective is valued, and where everyone has the same opportunities and is supported in their personal and professional growth. From our hiring practices to the culture we create and nurture, we are committed to listening, learning and evolving. Our goal is to make TuneCore an inspirational place that feels comfortable and familiar no matter how you look, where you call home, who you love, what you believe, or what's on your playlist.

CSR Strategy: Shaping Music for Good

Our core values are put into action through Shaping Music for Good, Believe and TuneCore's global corporate social responsibility strategy, integrated at all levels of the company and at the heart of our business model.

We strive to shape the music industry for good by building trusting relationships with artists and partners, investing in the growth and talent development of our local markets, and empowering our community to positively impact society. We work to achieve progress on our core priorities: gender equity, diversity, equity & inclusion, environmental sustainability, and wellness for our employees, artists, and industry partners.

Shapers Program

Employees have the opportunity to join the Shapers Program, a resource group made up of teammates who want to dedicate their time and skills to Shaping Music For Good initiatives. Shapers develop action plans, educate teammates, support the implementation of programs, and inspire action within the organization on causes and issues that align with TuneCore and Believe's SMFG priorities.

BE THE CHANGE

As part of our commitment to gender equity in the industry, TuneCore and Believe partnered with leading entertainment and media analysis research firm MIDiA Research in 2021 for a groundbreaking study on the underrepresentation of female creators in the music industry.

For the third annual study, BE THE CHANGE: Gender Equality in Music, Believe and TuneCore engaged entertainment data and insights company Luminate to lead the research for the study and expand its scope. With over 1600 respondents from 109 countries, this year's study includes an increased focus on global reach and adopts an intersectional approach that accounts for respondents' ethnicity, sexual orientation, disability status, parental status, location, and age among other factors.

Our intent for this study is to inspire meaningful change in the industry.

Recognition and Awards:

2023:

Fast Company's 10 Most Innovative Companies in Music list (#3, Music Category)
Billboard Women in Music List: Andreea Gleeson, CEO
Billboard Indie Power Players List: Andreea Gleeson, CEO
Billboard's International Power Players List, Andreea Gleeson, CEO

2022:

Top 50 Crain's Best Places to Work in NYC
Music Week's International Woman of the Year: Andreea Gleeson, CEO
Variety's New York Women's Impact Report: Andreea Gleeson, CEO
Billboard Indie Power Players List: Andreea Gleeson, CEO
Billboard's International Power Players List, Andreea Gleeson, CEO

2021:

Billboard 2021 International Power Players List: Andreea Gleeson, CEO
Billboard 2021 Indie Power Players List: Andreea Gleeson, CEO and Matt Barrington, Chief Financial & Strategy Officer

Benefits & Perks: At TuneCore we're committed to the well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:

Paid Time Off including vacation, holidays, paid bereavement, and unlimited paid sick days, "Wellness Fridays" year-round (close at 1pm on Fridays), week-long company-wide week off between Christmas and New Years - every employee needs time to take care of themselves and their family.
Universal Paid Parental Leave for both parents - because we know your newest family member(s) deserve your undivided attention.
Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first.
401k match - an investment in your future.
Student loan repayment program
Company wide events, outings and volunteer days - we have team spirit and know how to have fun!
Hybrid Work - employees have the option to work predominantly remotely and work from the office 7 days per month on a flexible schedule organized at the department level, in accordance with Company policies.
Learning and development opportunities and career development trainings - We believe in promoting and growing our leadership from within the company and proactively invest in our people.
Exclusive employee free distribution subscription - to ensure you experience the magic of releasing music worldwide (and give us valued feedback!).
Free concert tickets to TuneCore artist's shows - Giving our teams a front row seat to the music we distribute worldwide and support our incredible artists while we're at it.

TuneCore and Believe are Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive work environment. We encourage applicants of all backgrounds to apply. All your information will be kept confidential according to EEO guidelines.