Head of Business Operations - Remote
GENTY recruitment
Operations Director
Senior Leadership · Reports to the CEO · Remote — Central America, South America and the Caribbean · Full-Time.
Founded in late 2018, we are an owner-led group in payments and direct-to-consumer e-commerce. This role sits in our digital operation — the engine of the group: an affiliate network, a CRM, a certified payment platform (PayFac), and high-volume DTC funnels selling health and wellness supplements. The team is roughly 15, fully remote, and AI-first in a way most companies only claim: people here do their jobs through Claude agents, daily.
And it runs at real scale — several thousand orders a day, a sale roughly every twenty seconds. Manufacturing and fulfillment live elsewhere in the group, with their own teams; this side is entirely digital.
The CEO currently runs day-to-day operations himself. You arrive as the company grows: a wave of new hires lands in your first months, and you help recruit them, onboard them, and build them into a team. Much of the operating rulebook has never been written — you’ll be setting policies for the first time, not inheriting a binder. Merchant Operations — two administrators running merchant onboarding, KYC/KYB
document intake, and processor workflows on the payment platform
• Risk and Compliance — merchant underwriting, portfolio monitoring, and card-brand
compliance
• Media — a script writer, a production coordinator, and a media buyer running an in-house
video-ads program
• Partner Sales — business development reps recruiting resellers onto the payment platform
(How you run it is yours: you’ll bring the management system you’ve built and trusted across years of running remote teams, deploy it here, and sharpen it with AI. One thing is non-negotiable: this is a daily-sync operation — people are seen and heard every working day. Remote does not mean absent.
The new team lands — hires recruited, onboarded, and productive, on policies you wrote
• The CEO exits the follow-up business — measured from day one: items resolved without
Quality gates hold — nothing launches and no merchant boards without its checks done and
Years of running operational delivery for remote teams — and a management system of your
In interviews you’ll walk us through it: how you structure cadence, how you build observability so people actually do their jobs, and what you’d deploy here
- You’ve built teams, not just run them: recruited, onboarded, written the policies people operate on
- Managing from behind a dashboard is not this job
- Fluent written English · 4+ hours daily overlap with US Eastern · no current company ownership, no client base, no concurrent employment
- Wrong applicants, to save us both time: certified Scrum Masters and Agile coaches — process ceremony is not management — and big-company PMO profiles.
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