Head of Marketing and Advertising
$110k - $140kEMERGING BLUE
Passionate About Fashion, People, and Connecting Top Talent with Leading Brands
We are seeking an experienced Marketing Director to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies to drive business growth, increase brand awareness, and improve customer engagement. The Marketing Director will oversee all marketing activities, including product marketing, branding, public relations, advertising, digital marketing, and market research.
Develop and implement a comprehensive marketing plan to drive business growth, increase brand awareness, and improve customer engagement
Conduct market research to identify customer needs, market trends, and competitive landscape.
Work closely with the sales team to align marketing efforts with business objectives and sales targets
Develop and manage the marketing budget and track ROI for all marketing activities
Oversee product marketing, including product positioning, messaging, and pricing strategies
Develop and manage the brand strategy, including brand messaging, brand guidelines, and brand campaigns
Manage public relations efforts, including media outreach, press releases, and speaking engagements
Oversee advertising efforts, including online and offline advertising campaigns
Develop and implement digital marketing strategies, including email marketing, social media, SEO, and PPC advertising
Collaborate with internal teams, including product development, sales, and customer service, to ensure consistency in messaging and branding
Stay up-to-date with the latest marketing trends, tools, and technologies
Bachelor's degree in marketing or related field; MBA preferred
Minimum of 7-10 years of experience in marketing, with at least 5 years of experience in consumer goods marketing
Proven track record of developing and executing successful marketing campaigns
Strong leadership and management skills with the ability to inspire and manage a team
Strong analytical skills with the ability to make data-driven decisions
Passion for marketing and the ability to stay up-to-date with the latest marketing trends and technologies
Full-time
Marketing, Sales, and Business Development
Industries: Retail Luxury Goods and Jewelry and Wholesale Luxury Goods and Jewelry
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