Strategist, Digital Planning

Robert Half Marketing and Creative has a cleint looking for a Digital Growth Strategist to guide the digital expansion of a youth mental health initiative. This Long-term Contract position is designed for a strategic marketing specialist who can assess channel performance, uncover audience growth opportunities, and shape data-informed recommendations that strengthen engagement. The role centers on analytics, platform strategy, and advisory support rather than day-to-day posting or content production.Responsibilities:• Evaluate current performance across social platforms and deliver a detailed assessment of audience behavior, engagement patterns, and channel effectiveness.• Build tailored growth plans for Instagram, Facebook, TikTok, and LinkedIn that reflect the needs of youth, parents, schools, and community organizations.• Define measurable performance indicators and create a practical framework for tracking digital progress over time.• Research relevant nonprofit, youth-focused, and public health campaigns to identify successful tactics and apply those insights to future strategy.• Recommend ethical audience engagement approaches, including segmentation methods and community participation opportunities appropriate for youth audiences.• Provide monthly reporting that translates analytics into clear recommendations, emerging trends, and actionable next steps.• Advise stakeholders during recurring planning sessions to support campaign direction, content prioritization, and broader digital alignment.• Outline strategies for boosting visibility through partner collaboration, amplified content, and stronger connections between social channels, website traffic, and search performance.• Assess opportunities related to Google for Nonprofits and Google Ad Grants and offer strategic guidance on how those tools may support campaign goals.