Head Of Retail Partnerships

Posting Title: Director, Strategic Partnerships & Growth - Mattel 163

Job Category: Retail and Merchandising

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

This role will help shape the future growth trajectory of Mattel163 by strengthening our strategic position across three critical areas:

Deepening partnership and alignment with Mattel

Expanding influence with platform partners and the broader gaming ecosystem

Identifying strategic growth opportunities through partnerships, talent, and corporate development

The successful candidate will play a direct role in helping define Mattel163's next chapter as we expand beyond our current portfolio and build the future of Mattel's interactive entertainment business.

Mattel163 is the internal game development studio of Mattel - it was born out of a joint venture between Mattel and NetEase Games, combining Mattel's iconic global brands with world-class game development and live operations expertise. Mobile, Phase 10 Mobile, Skip-Bo Mobile, UNO Wonder, and a growing slate of new gaming experiences across mobile, PC, console, and emerging platforms.

As we enter our next phase of growth, we are seeking a senior leader to help strengthen our North American presence, deepen partnerships with Mattel and external partners, and identify new opportunities to accelerate growth.

The Director of Strategic Partnerships & Growth will serve as a key liaison for the CEO and COO, acting as Mattel163's senior representative in North America.

This individual will help drive cross-functional initiatives with Mattel, cultivate relationships across the gaming ecosystem, spearhead strategic partnership efforts with various platforms, and identify opportunities for internal and external growth.

The ideal candidate combines strong strategic thinking, relationship-building capabilities, gaming industry expertise, an understanding of marketing/franchise building, and a knack for navigating complex organizations and partnerships.

Mattel Partnership & Strategic Enablement

Serve as a primary North American liaison between Mattel163 and key stakeholders across Mattel.

Build trusted relationships across Brand, Franchise, Marketing, Digital, Consumer Products, Strategy, and Executive Leadership teams.

Help accelerate decision-making and cross-functional alignment between Mattel and Mattel163 by working across both teams.

Partner with Mattel teams to identify opportunities that drive growth for Mattel163's existing and future game portfolio, lead M163 internal team to execute the joint collaborations and campaigns to achieve business impact.

Support strategic planning efforts and help develop business cases for new initiatives.

Marketing & Branding Execution

Work on the ground in LA directly with Mattel Global Brand and franchise teams, to move forward and execute on franchise-level initiatives to promote Mattel163's games.

Be the advocate and voice on the ground for Mattel163's digital game portfolio in cross-functional discussions with Mattel's Global Brand, Digital and Consumer Insights teams.

Advocate to help secure resource for Global Mattel franchise support of Mattel163's game portfolio.

Strategic & Platform Partnerships

Identify opportunities for strategic partnerships that can accelerate product, technology, publishing, or growth objectives for Mattel163.

Via meetings and relationship building, help to strengthen Mattel163's visibility and reputation in the global gaming community.

10+ years of experience in gaming, technology, gaming corp dev, strategic partnerships, or business development.

Deep understanding of the global gaming ecosystem across mobile, PC, console, and other platforms.

Direct or adjacent experience in brand marketing activations and working with marketing teams on holistic campaigns.

Demonstrated success building relationships and influencing senior stakeholders.

Familiarity with mobile free-to-play business models and live-service operations.

Mandarin Chinese language proficiency strongly preferred.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Partnership is our process and our collective capabilities is our superpower.

We are a performance-driven company. Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world's leading retail and ecommerce companies. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

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