Head of Marketing Management Remote (m/f/d)

Location: Remote / North America Company: SimplePin

About SimplePin

SimplePin is a payments and financial technology company operating across Canada and the United States. We help businesses simplify how they move money by providing secure, compliant, and user-friendly payment solutions. As we continue to grow, we’re looking for a Marketing Manager who can combine strategy, execution, and data-driven insights to help tell our story and drive results.

Role Overview

The Marketing Manager will own the planning, execution, and optimization of SimplePin’s marketing efforts across channels. This role is equal parts strategy, analytics, and creativity —ideal for someone who understands how to use data and tools like HubSpot to target the right audience, deliver the right message, at the right time.

You’ll be responsible for campaign execution, performance reporting, audience segmentation, and content development, while working closely with sales, partnerships, and leadership.

Key Responsibilities
Plan, execute, and manage multi-channel marketing campaigns (email, digital, events, partnerships)
Determine who to target, when to engage them, and how to optimize messaging
Build and manage campaign workflows within HubSpot
Coordinate marketing efforts around product launches, events, and industry initiatives
Own marketing performance reporting and dashboards
Track and analyze KPIs such as open rates, conversion rates, pipeline influence, and engagement
Use insights to optimize campaigns and recommend improvements
Present clear, actionable performance summaries to leadership
Manage HubSpot CRM and marketing tools, including:
Email campaigns
Lists and segmentation
Workflows and automation
Lead tracking and lifecycle stages
Ensure clean data, proper tagging, and accurate attribution
Collaborate with Sales to align on lead flow and reporting

Content & Creative

Develop and oversee creative content including:
Email campaigns
Sales decks and one-pagers
Website and landing page content
Event and conference materials
Ensure messaging is consistent, on-brand, and tailored to the target audience
Work with internal teams or external vendors on design and copy when needed
Qualifications

• 4+ years of experience in a marketing role, preferably in fintech, SaaS, or B2B
• Strong hands-on experience with HubSpot (campaigns, reporting, workflows)
• Proven ability to interpret data and turn insights into action
• Experience creating and managing marketing content and campaigns end-to-end
• Strong organizational and project management skills
• Comfortable working cross-functionally with Sales, Product, and Leadership
• Excellent written and verbal communication skills

Familiarity with CRM integrations and marketing automation best practices
Event or conference marketing experience
Basic design or content editing skills (Canva, Figma, etc.)

Looking forward to meeting you!