Head of Marketing Management

The Director of Marketing is responsible for developing and executing integrated marketing strategies that drive patient acquisition, patient retention, brand awareness, and business growth across the organization. This leader will oversee marketing operations, digital and traditional marketing initiatives, brand management, community engagement, and market analytics while partnering closely with executive leadership, clinical teams, and practice operations to support organizational growth objectives.(House of brands, DSO)
The ideal candidate is a strategic thinker, data-driven decision maker, and collaborative leader who can translate market insights into impactful marketing programs that strengthen brand presence and deliver measurable business results.
Marketing Strategy & Growth

Develop and execute comprehensive marketing strategies aligned with organizational goals and growth initiatives .Achieve preset new patient branding KPIs
Partner with senior leadership to identify growth opportunities and support expansion plans.
Analyze market trends, competitive activity, patient behavior, and demographic data to identify opportunities for increased market share.
Lead the development of annual and long-range marketing plans that support patient acquisition, retention, and revenue growth.
Identify and evaluate new service lines, market segments, and partnership opportunities.
Brand Management & Communications
Serve as the steward of the organization's brand strategy, ensuring consistency across all patient-facing and internal communications.
Oversee the creation, review, production, and distribution of marketing materials, digital content, and promotional campaigns.
Strengthen brand awareness and reputation through strategic communications and community engagement initiatives.
Digital Marketing & Patient Acquisition
Lead all digital marketing initiatives, including website strategy, search engine optimization (SEO), paid search, social media, email marketing, and online reputation management.
Develop targeted campaigns designed to increase patient acquisition and engagement.
Manage lead generation strategies and optimize marketing funnel performance.
Monitor and evaluate campaign effectiveness, adjusting strategies based on performance data and market insights.
Practice Marketing Support
Collaborate with practice leaders and operational teams to develop customized local marketing plans that align with office-specific goals, demographics, staffing needs, and revenue targets.
Support practice-level growth through community outreach, local partnerships, and patient engagement initiatives.
Ensure marketing resources and programs effectively support providers and office teams.
Move marketing to the next phase: SEO, AI
Market Research & Analytics
Conduct ongoing market research and competitive benchmarking to inform strategic decision-making.
Establish and track key marketing performance indicators, including patient growth, campaign performance, conversion rates, return on investment (ROI), and patient engagement metrics.
Provide regular reporting and recommendations to executive leadership based on data analysis and business outcomes.
Market leading results vs industry for ROI
Partnership & Program Management
Support payer-related marketing communications and initiatives, including patient education regarding preferred payer relationships and network updates.
Build and maintain strong relationships with healthcare professionals, community organizations, and referral sources.
Leadership & Team Management
Provide leadership, direction, coaching, and development to the marketing team.
Manage department workflows, priorities, and resource allocation to ensure efficient execution of marketing initiatives.
Manage the marketing budget and ensure effective allocation of resources to maximize organizational impact.
Continuously identify innovative marketing practices, technologies, and opportunities to drive organizational success.
Participate in cross-functional projects and perform other duties as assigned.
Bachelor's degree in Business Administration, Marketing, or related field required; At least seven years of experience in marketing and long-range planning required.
Thorough understanding of marketing strategies and practices.
Excellent interpersonal and customer service skills.
Proficient with Microsoft Office Suite or related software.
Prolonged periods of sitting at a desk and working on a computer.
Elite Dental Partners is an Equal Opportunity Employer. We take great pride in helping our communities be healthier, feel better, and smile with confidence. Not only do our team members find it rewarding to help patients be healthier, but they also enjoy being part of an organization that supports their growth.