Weekend Marketing Liaison
$54k - $74.8kCAO
Pay or shift range
Pay or shift range: $54,000 USD to $74,800 USD The estimated range is the budgeted amount for this position. The Centers for Advanced Orthopaedics LLC (CAO) is one of the nation’s largest Orthopaedics practices, owned and operated by physicians, with over 60 locations across Maryland, Northern Virginia, and the District of Columbia. With approximately 2,000 employees, working in 28 Divisions, CAO is a growing business with revenues of approximately $250 Million. CAO is committed to be the Orthopaedics provider of choice for our patients; partner of choice for payors and health systems; OrthoMaryland is seeking a dynamic, relationship‑driven Marketing Liaison to support our growing Baltimore and Carroll County regions. This individual will work directly under the Marketing Manager and will be responsible for strengthening referral sources, increasing brand visibility, and representing OrthoMaryland throughout the local community.
The ideal candidate thrives in the field, enjoys creating new relationships, and has a strong track record in healthcare or community‑based marketing.
OrthoMaryland is seeking an energetic, relationship driven Community Liaison to grow our presence throughout Carroll County and surrounding communities. This field‑based role focuses on building strong referral relationships with physician offices, urgent care centers, school and athletic departments as well as community organizations while planning and executing local events and sponsorships that elevate our brand.
This is a true boots‑on‑the ground position for someone who thrives in the community, enjoys connecting with people face‑to‑face and takes pride in representing a 100‑year‑old orthopaedic practice.
Local travel - minimum 5 days a week required.
Mileage reimbursement for field visits
Opportunities for community involvement, professional development, and growth within the organization
Referral Outreach & Relationship Building
Conduct routine in‑person visits to referral sources including primary care physicians, urgent care, pediatricians, sports medicine partners, and nursing/assisted‑living facilities across Baltimore and Carroll Counties.
Deliver marketing materials, collect feedback, and strengthen referral relationships.
Track outreach activities and provide weekly updates to the Marketing Manager.
Community & School Engagement
Build and maintain relationships with private and public‑school athletic departments, coaches, trainers, and recreation councils.
Manages sponsorships with schools, athletic leagues and local organizations.
Coordinate on‑site presence at sports games, and community athletics events.
Attend networking/chamber luncheons and events.
Support OrthoMarylandNOW and Walk‑In Care awareness efforts.
Educate community on OrthoMaryland Walk‑In Care.
Represent OrthoMaryland at 5K races, health fairs, employer wellness events, community festivals, and more.
Assist with planning and executing OrthoMaryland events, including:
Open houses
Set up tables, tents, banners, giveaways, and ensure brand consistency at all events. This may require some evening and weekend hours.
Work closely with the Marketing Manager on strategy execution.
Provide marketing updates to Marketing Committee on quarterly basis. (Assist with marketing materials, event supplies, and community outreach kits.
Bachelor degree in Marketing Communications or related field preferred.
2+ years experience in physician relations, community outreach or healthcare marketing.
Proven success building relationships in field‑based role
Ability to work some evenings and weekends if needed for events (several times a year).
Adequate hearing to perform duties in person and over telephone.
Must be able to communicate clearly to patients in person and over the telephone.
Visual acuity adequate to perform job duties, including reading materials from printed sources and computer screens.
When duties and responsibilities change and develop the job description will be reviewed and subject to changes of business necessity.
$205k - $220k
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