Head of Marketing Management Remote (m/f/d)

Lumexa Imaging is one of the country's largest providers of outpatient medical imaging. We are the partner of choice for health systems and radiologists, delivering best-in-class clinical excellence, operations, and state-of-the-art technology across our platform.

Are you an experienced, digital-forward Marketer with a passion for executing brand strategy? Do you get excited about insight-driven marketing to better connect with targeted audiences? Do you enjoy rolling up your sleeves and working as part of a team to build brands? Does a career in healthcare and medical technology focused on improving patients’ lives inspire you? If so, we want to talk to you about our growing Marketing team!

The Marketing Manager should have experience in omni-channel, insights-based marketing, demonstrated capabilities in developing and executing online marketing strategy, and examples of measuring and communicating the impact of marketing efforts. This individual will lead integrated marketing for a Lumexa Imaging brand team, with emphasis on online strategy and execution, including website, digital, social and CRM. This Marketer will be responsible for effectively executing tactical campaigns and initiatives to drive demand for Touchstone Medical Imaging as part of our outpatient imaging portfolio. Director of Marketing, this person will have a physical space in the Raleigh, NC office with flexible remote work options, or completely remote from anywhere in the US with preference for candidates in NC, OK, PA, or CO.

Execution of Brand Strategy and Omni-Channel Marketing Campaigns:

Aid in development of local market and customer strategy, using data, insights, and competitor knowledge to identify opportunities and shape go-to-market plans that produce measurable results

Implement omnichannel strategies with tactical plans and marketing mix for Touchstone Medical Imaging to drive demand in our outpatient imaging centers, including digital and traditional media advertising, collateral development, email marketing, social media, events, and more

Develop insights-led marketing creative and content, ensuring alignment with strategic priorities and key customer insights across direct to consumer, direct to healthcare provider and sales channels

Implement Marketing Excellence framework, including segmentation/ targeting, business intelligence tools, and KPI reporting with marketing team

Execute launch excellence for new center locations and technology/ innovation pipeline investments

Engage with Sales to activate the brands within the Sales channel with physician materials and strategic promotional efforts

Plan, manage and execute brand digital and social marketing initiatives in collaboration with our agency partners, including SEO, SEM, content marketing, website updates, social media, CRM, and emerging AI/LLM content dev

Identify trends and evaluate emerging platforms/technologies to optimize spend and performance based on user insights

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Bachelor’s degree in Business, Marketing or other relevant area

3-6 years of marketing/brand management experience with emphasis in online strategy

Demonstrated capabilities with insights-based marketing brand strategy and omni-channel execution and measurement

Experience developing creative briefs and executing cohesive content strategy across channels

Experience in digital marketing strategy, website analytics tools (Google Analytics), and content management systems (WordPress, Elementor)

Experience with social media content/creative development and scheduling (LinkedIn, Facebook, Instagram; Knowledge of a broad array of tactical marketing mix, including developing materials for sales professionals and direct to consumer/patient materials

Experience with reputation management platforms

Working knowledge of Adobe Creative Suite and Marketo, or other email marketing CRM platform

Demonstrated project management skills; Proficient in Microsoft Office Suite

Lumexa Imaging provides a competitive compensation program to attract, retain, and motivate a high-performance workforce.