Head of Marketing Management

Own the Game-Day Experience for Prime Video's Biggest Live Sports! Prime Video (PV) is transforming how fans experience live sports—from Thursday Night Football to NBA games to NASCAR races. As a Marketing Manager on our US Streaming team, you'll be at the center of the action, orchestrating the in-app and out-of-app marketing that brings millions of sports fans to our platform every week.

Your Arena: You'll own the Storefront and Fire TV marketing execution for Prime Video's expansive live sports catalog—NBA, Thursday Night Football, NASCAR, and more. This is high-stakes, real-time marketing where every second counts. You'll launch time-sensitive campaigns, troubleshoot live during games, and optimize performance on the fly to ensure fans never miss a moment.

Plan and execute rapid-fire merchandising campaigns for live sporting events across Prime Video's platform

Partner with Live Events Marketing, Creative, Product, and cross-functional teams to deliver seamless game-day experiences

QA, monitor, and optimize in real-time—because when the game is live, there's no room for error

Drive fan engagement through strategic in-app placements and Fire TV promotions

Be the champion for Prime Video's sports merchandising strategy

If you live for the intensity of game day and want to shape how the world watches live sports, this is your shot.

Live Events Campaign Execution & Operations (40%):

Schedule, publish and QA Prime Video live sports content across PV Storefront, X-Site and Fire TV

Execute merchandising requests from Marketing Managers, Content Acquisition Managers (CAMs) and Planning teams with quick turnaround times

Execute A/B tests for carousel positioning, creative assets, and messaging frameworks as requested by stakeholder teams

Process high-volume requests during peak sports periods including playoffs, championship games, season openers, and marquee sporting events

Quality Assurance & Monitoring (30%):

Conduct pre-launch QA on all live event placements to ensure creative assets, metadata, and links are accurate

Monitor live storefront content during live games to identify and elevate technical issues, content defects, or customer-facing errors

Verify compliance with league brand guidelines, broadcast rights requirements, and partner agreements for all published sports content

Document and track all live event executions, real-time changes, and technical issues in internal tracking systems

Manage campaign intake via ticketing systems and other communication channels (e.g. emails, Slack) prioritizing by business impact and live game schedules

Partner with Creative and Marketing teams to ensure timely asset delivery for live events

Process Improvement & Documentation (10%):

Document workflows and create/update SOPs for merchandising processes

Contribute to knowledge base articles and training materials for team efficiency

Map out key live events and align corresponding storefront campaigns across in-app and out-of-app placements

Monitor games while live and trouble shoot issues, if any

Ideate and execute storefront experiments that improve CX and business performance

3+ years of professional non-internship marketing experience

Experience building and optimizing multiple, simultaneous marketing campaigns

Experience managing or working within cross-functional marketing and creative teams

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Knowledge of project management tools

Experience in multi-territory campaign management

Experience in digital marketing and content production timelines and process

Experience delivering paid media campaigns spanning TV, print ads and digital/social channels

Experience equally comfortable building strategic marketing plans and executing at a tactical level

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.