Head of Influencer Marketing

Job DescriptionABOUT KENDOKendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. As entrepreneurs, we embrace optimism and find creative ways to reach our goalsAdvocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.We constantly raise the bar to create products of the highest quality that everyone just has to have.The salary range for this position is $164,000 - $205,000 per year. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.The Kendo house of brands currently includes: SUMMARYThe Director, North America (NA) Influencer Marketing will develop, oversee and integrate Fenty’s influencer programs across the Fenty Beauty brands - Fenty Beauty, Fenty Skin, Fenty Hair and Fenty Fragrance - taking a full funnel approach with influencers to drive brand equity, connection, and conversion with our consumers. The director will build meaningful and lasting relationships across affiliates, influencers, beauty editors, and VIP talent.You will lead innovation in our approach to influencers, working closely with our global communication and local marketing teams to ensure influencer plans are integrated with the North America strategy- an experienced, enthusiastic and results focused leader that has confidence to define, build, and present strategies and solutions to C-suite executives, with a deep understanding of our client, social platforms, and algorithms with a deep understanding of how to partner with influencers + creators to strategically build brands across diverse demographics and generate user advocacy on a global scale. RESPONSIBILITIESDrive the strategy and execution of NA Influencer Strategy across paid and earned to increase brand ranking, share of voice, and sales.Define and lead Fenty Beauty’s NA influencer marketing plan, communicate strategy and localized playbooks Partner closely with cross functional stakeholders to ensure influencers are integrated into our 360 marketing plans being highly collaborative while build relationships and trustPartner with NA General Manager to understand NA investment strategy/prioritiesPartner with Brand Management and education team to understand product messaging, leveraging insight to inform influencer/comms strategyPartner with retail marketing teams to understand key launch, promotion and selling periodsWork closely with NA ecommerce team to develop and execute best in class social commerce plansPartner closely with Global Communications team to gain updates surrounding Global comms strategy & ideate relevant ways to execute in NA region Execute influencer and product seeding campaigns in accordance with agreed upon strategyWork with global comms on primary and secondary KPI's for all campaigns/executionsDeploy learnings to internal (NA leadership, product marketing, education, eComm, retailer account management leads, trade marketing, etc.) and external (global partners) stakeholdersLeverage learnings to influence go forward strategic plans across all pillars of influencer marketingStrategically identify talent and influencers for campaigns that improve ROI and achieve campaign KPIsManage department budgets and ensure all department spend is aligned with team forecastsManage and negotiate celebrity/ambassador contract negotiations and executionMeasure effectiveness by understanding, applying, and championing analytic tools to evaluate against set KPIs, ensuring our content strategies are successful and resonate with our audience. Lead with a ‘test and learn’ approach to new tools and formats across the social platforms. Share takeaways, backed by data, across the businessBuild and maintain strong relationships with agencies and networks; identify trends and new opportunities looking ahead to marketplace news and changesCoach and train the team on influencer selection, negotiations, delinquency, and engagementDrive creative ideas for influencers amongst the team - engaging with the team to execute creative and innovative ideas of how we work with InfluencersREQUIREMENTS10+ years’ experience in Marketing, PR, or Sales with a minimum of 4 years working directly in Influencer MarketingPassionate about the beauty industry, building relationships and connecting with peopleDemonstrable influencer marketing experience and relationships with agency or talent Have a strong understanding of pop culture and upcoming/ongoing trends, able to keep teams informed about industry changesCritical thinking & problem-solving; able to define a vision and set up the right structures and processes to execute successHighly collaborative and team-orientated persona with demonstrable relationship management skills - able to inspire and champion influencer marketing programs internallyProactive with a start-up mind-set and able to excel in a fast-paced environmentAnalytical approach and strong eye for business - comfortable interpreting and working with performance dataExperience leading and managing a teamStrong understanding of contract negotiations and global governance strategiesExcellent written/verbal communications and negotiation skillsA deep understanding of the social media and influencer landscape through competitive research and industry expertiseExcellent time management and crisis management skillsKnowledgeable of trending in culture and beauty landscapeInnovative with a keen creative eyeJob DetailsJob Type: Full-timeCategory: Marketing