Head of Marketing Management

Crinetics is a pharmaceutical company based in San Diego, California, developing much-needed therapies for people with endocrine diseases and endocrine-related tumors. We were founded by a dedicated team of scientists with the simple belief that better therapies developed from rigorous innovation can lead to better lives. We have a prolific discovery engine and a robust preclinical and clinical development pipeline. We are driven by science with a patient-centric and team-oriented culture. Position Summary The Director of Regional Marketing - Northeast has a critical role in driving commercialization of Crinetics’ exciting and deep pipeline across multiple disease states of significant unmet-medical need. As Regional Marketer, your initial focus will be on supporting Crinetics’ first commercial launch of Paltusotine in Acromegaly followed by a potential second indication in Carcinoid syndrome. The Regional Marketer is a field-based marketing role that will be vital commercial contact with national and regional Key Opinion leaders. The Regional Marketing team will also be responsible for planning and executing regional marketing initiatives to support the overall brand strategy. You will play a key role in driving key market planning activities pre-launch and drive commercial execution post-FDA approval. Specifically, in support of commercial strategy execution, you will be responsible for supporting Regional Marketing functions that support HCP and patient initiatives; as well as understanding regional business trends and executing local market programs. These functions include identifying and mapping KOLs, developing KOL-specific engagement plans, supporting promotional speaker bureau development, diving peer-peer educational activities, managing vendor relationships and partnering with the Patient Marketing team on regional patient events.
Serve as the key commercial point of contact for National and Regional KOLs
Identify and map all academic and community-based KOLs and help map referral patterns between KOLs in center of excellence and the community
Identify and engage with next tier KOLs: Emerging Opinion Leaders and Digital Opinion Leaders
Support and participate in regional advisory boards by leading recruitment of advisors, planning and coordination with vendors to help generate key actionable insights
Develop and manage KOL-specific engagement plans and drive advocacy for Paltusotine post-FDA approval
Engage with KOLs in generating feedback on market development activities including disease state education and brand promotional strategies and tools
Tailor national brand strategies for local market dynamics.
Manage and execute regional marketing programs (e.g., non-personal promotions, local sponsorships).
Oversee the regional marketing budget.
Support recruitment and development of the speaker bureau in collaboration with the commercial operations team
Help develop and drive Speaker Training efforts for branded and disease state activities
Collaborate with marketing team to develop peer-peer content including educational videos, promotional supplements and other assets needed by the regions and materials for patient events
Lead Crinetics’ presence and engagement at National, regional and local congresses and facilitate our active engagement at these events to include cross functional coordination with medical, sales and marketing colleagues.
Support commercial team in developing best-in-class disease state and product training curriculum to include KOL input and participation in training activities.
Provide commercial team with in-market insights on core promotional activities post-approval
Develop strong collaboration with cross-functional partners: field sales leaders, sales representatives, National Account Directors and Regional Reimbursement Directors to ensure seamless field execution of promotional activities. Drive compliant coordination with field medical affairs team to effectively support customers
Ensure materials are compliant with regulatory and legal standards.
Monitor regional competitive landscape to identify opportunities and risks.
Required Education and Experience Bachelor’s degree with 15 years of combined sales, marketing, account management or related experience in biopharmaceutical industry.
KOL identification, development and engagement experience including speaker bureau leadership or advisory board management required
Track record with product launch planning (field or internal) as well as experience in creatively accelerating brand uptake and overcoming barriers to commercial success
Track record of effective collaboration with multiple cross-functional partners including sales, marketing, field reimbursement specialists, MSLs etc
Demonstrated ability to build productive relationships with external stakeholders including KOLs, practice managers, vendors, etc and internal commercial teams
Strong communication and presentation skills and proven project management abilities to manage multiple competing priorities
Demonstrated ability to leverage innovation and creative thinking to drive results
Physical Demands And Work Environment Physical Activities: On a continuous basis, sit at desk for a long period of time; intermittently answer telephone and write or use a keyboard to communicate through written means. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and responsibilities.
Laboratory Activities (if applicable): Biology and chemical laboratory environment experience needed. Environmental health and safety requirements also apply.
Travel You may be required to travel for up to 70% of your time.
We provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of sex, sexual orientation, gender (including gender identity and/or expression), pregnancy, race, color, creed, national or ethnic origin, citizenship status, religion or similar philosophical beliefs, disability, marital and civil union status, age, genetic information, veteran status or any personal attribute or characteristic that is protected by applicable local, state or federal laws.
In addition to your base pay, our total rewards program consists of a discretionary annual target bonus, stock options, ESPP, and 401k match. We also provide top-notch health insurance plans for employees (and their families) to include medical, dental, vision and basic life insurance, 20 days of PTO, 10 paid holidays, and a winter company shutdown.

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