Head of Marketing and Advertising

Welcome to PulteGroup where we believe in building more than just homes—we believe in building inspired employees, meaningful careers, and a legacy of excellence. As one of the nation’s largest and most respected homebuilders, PulteGroup offers opportunities to grow within a Fortune 500 company that’s consistently recognized as a Fortune 100 Best Company to Work For and a certified Great Place to Work. We’re driven by the bold purpose of Building Incredible Places for People to Live Their Dreams. For over 70 years, we’ve been building more than homes—we’ve been building trust, innovation, and a culture where every team member is empowered to thrive. Join a company that champions inclusion, celebrates diversity, and supports your personal and professional journey. Headquartered in vibrant Atlanta, Georgia, and operating in over 45 markets nationwide, we’re proud to build homes through our trusted family of brands—including Innovative Construction Group, Centex, Pulte Homes, Del Webb, DiVosta Homes, American West, and John Wieland Homes and Neighborhoods, Pulte Mortgage, PGP Title, Pulte Insurance Agency —all united under the PulteGroup name. Apply now and discover a career where your contributions are valued, your growth is supported, and your work makes a lasting impactThis position requires onsite attendance 5 days per week at our Division Office located in Medina, Ohio.A key collaborative partner of the Division leadership team, the Marketing Manager is responsible for developing and executing a sound marketing strategy to deliver a sufficient volume of qualified leads necessary to meet Division net sign-up goals.PRIMARY RESPONSIBILITIESLeads all marketing planning, efforts and execution for the Division.Oversee and manage Marketing Team direct report(s).Collaborate with Division leadership on status of marketing strategy, results, and calls-to-action/offers.Ability to analyze business problems and make thoughtful recommendations as it pertains to marketing strategies and tactics.Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed.Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan.Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.Collaborate with Division personnel for new community set-ups to ensure that the Division hits critical milestones, including target opening dates.Collaborate with corporate communications team on local PR needs.Identify key competitors and stay abreast of local marketing activity.Ability to successfully operate and adapt in an environment with changes to timelines and prioritiesCapable of presenting and interacting with the Division/Area leadership with some ability to talk off script when answering marketing questions.MANAGEMENT RESPONSIBILITIESAbility to develop and guide direction of a marketing teamEnsures appropriate staffing to meet department needsUtilizes recruiting and selection tools/processes to build organizational talentDelegates work according to employee's abilities and skillsEvaluates employee's performance and plans for compensation actions in accordance with that performanceProvides developmental opportunities through identification of internal and external training opportunitiesCreates opportunities for employee growthProvides continuous coaching regarding functional and leadership standards (technical skills and behaviors)SCOPEDecision Impact: NoREQUIRED EDUCATIONMinimum Bachelor’s Degree in Marketing or Communications or equivalentREQUIRED EXPERIENCEMinimum 5-7 years related Marketing communications/planning experience.Home building and/or real estate industry experience preferred.Understanding of advertising law and its application to the homebuilding industry.Ability to shift between strategic and tactical responsibilities.Understanding of and demonstrated skill at aligning marketing mix with key messages.Experience establishing and managing to a budget.Effective problem solving, data collection and analysis skills.No fee will be owing or paid to Recruiters who submit unsolicited candidates, in the event the candidate is hired by PulteGroup, Inc. or its affiliates as a result of the referral, without a written agreement between PulteGroup, Inc. and through any means other than via our Applicant Tracking System.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job.California Privacy PolicySummaryLocation: Medina, OHType: Full time