Head of Marketing - The Clinic

Why USA Clinics Group?

Founded by Harvard-trained physicians with a vision of offering patient-first care beyond the hospital settings, we’ve grown into the nation’s largest network of outpatient vein, fibroid, vascular, and prostate centers, with 170+ clinics across the country. Our mission is simple: deliver life-changing, minimally invasive care, close to home.

We’re building a culture where innovation, compassion, and accountability thrive. While proud of our growth, we’re even more excited about what’s ahead, and the team we’re building to get there. Positive, team-oriented environment  Work with cutting-ed technology

USA Vein Clinics, headquartered in Northbrook, IL is looking for a Marketing Manager with proven track record of success to join our growing team. The successful candidate will utilize creative and analytical skills to solve new and complex issues; direct, consult and assist all levels of management and staff, media and PR experience.

Writing email copy, managing our email database, designing email newsletters, and more

You will be measured on targets for both new customer acquisition and customer retention

You will work closely with Director of CRO and collaborate with marketing teams to identify a target audience and report on results of various email marketing campaigns

Design and implement email marketing campaigns

This includes (but is not limited to) developing copy, subject lines, designing email templates, building email lists and more

Manage and report on email marketing campaigns and results; Perform A/B tests on elements such as subject line, CTA, layout and content

Work closely with sales and marketing teams to identify our target email audience, grow our email database and create email sequences

Structure communications for both inbound and outbound leads to optimize KPIs while maintaining overall program performance metrics like deliverability and unsubscribe rates

report on bottom lines generated from email marketing efforts

Maintain email database health on a regular basis

4+ years of hands-on email marketing experience, preferably at a healthcare company

• Strong understanding of email marketing best practices and analytics
• Hands-on experience working with CRM and marketing automation technologies
• Experience with list building, list segmentation and best practices with list management
• Ability to track, measure and report on results of email marketing campaigns to determine ROI
• Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
• Deep understanding of analytics with a proven track record of using data to drive decisions
• Experience using Google AnalyticsGoogle Analytics, HTML/CSS, A/B Testing, and other CMS.
• You have experience with HTML and/or Sequel
• Dental