Head of Marketing Management

Truemed is building the payment infrastructure for better health. Our platform helps qualified consumers use HSA/FSA funds on eligible health and wellness purchases while helping merchants unlock a powerful new growth channel through compliant eligibility and substantiation workflows. By removing the complexity around eligibility, compliance, and reimbursement, Truemed allows partners to offer seamless HSA/FSA purchasing experiences directly within their checkout flows.

More than a million people have used Truemed to put pre-tax dollars toward health purchases from brands like Peloton, NOBULL, Thorne, Garmin, and dozens more. They're buying a sauna, a treadmill, or a supplement, and along the way they learn their HSA or FSA can help pay for it. Lifecycle marketing is how that first purchase becomes a lasting relationship.

Many of our customers are still learning what their benefits can do. Every email and text is a chance to help. We have a strong foundation to build on. That includes a weekly newsletter with a large, engaged audience, a product catalog connected to Klaviyo, and real-time events from our product that show where each customer is in their journey. Expect roughly 70% building and shipping and 30% strategy, testing, and reporting. That means building the journeys, writing the copy, launching the sends, and reporting on what they drove.

You'll report to the Head of Consumer Marketing and work with Product Engineering on events and data, with Partner Marketing on merchant partner sends, and with Content on editorial.

Candidates with deeper experience owning a channel target and a roadmap will be considered for Senior.

Customer journeys

Own Truemed's Klaviyo flows across the customer journey, including welcome and onboarding, post‑purchase, cross‑sell, win‑back, and seasonal deadline reminders

Design the path that brings customers who first found us at a merchant's checkout back to truemed.Connect journeys to the events our product emits, such as a completed eligibility check or an issued letter of medical necessity, and partner with Product Engineering on new events

Build dynamic, personalized content with Klaviyo's template language and product catalog, so each customer sees products relevant to them

Keep the Klaviyo product catalog, which syncs from our Sanity CMS, accurate and fresh

Campaigns and content

Run the campaign calendar, including the Truemed Weekly newsletter, seasonal moments, and the year‑end FSA deadline

Build and QA emails in Stripo and Klaviyo, and edit HTML when a template needs it

Grow the SMS audience through on‑site forms and the eligibility experience

Audience and on‑site

Own segmentation, frequency, and deliverability so every customer hears from us at the right pace

com, including signup forms and the Sanity‑managed pages and product cards that emails link to

Measurement and testing

Run an always‑on testing program covering subject lines, send times, content, and journey structure

Own the Email and SMS channel targets in our quarterly plan

Customers who first found Truemed at a merchant's checkout come back to truemed.Every customer gets real value from hearing from us. Journeys meet customers at each stage, from first purchase to loyal repeat buyer, and drive a growing share of lifecycle revenue

Email and SMS hit or beat their channel targets while engagement and deliverability stay healthy

Customer‑first. You think about what each message gives the customer, not only what we want from it

You've built flows on custom events, used catalog data in templates, and know how to troubleshoot when something doesn't fire

Driven by data. Interested in health and wellness and in the brands on our marketplace

4+ years in lifecycle, CRM, or retention marketing, ideally at a high‑volume ecommerce, DTC, or marketplace business (6+ years for Senior)

A track record of growing repeat purchase rate or customer lifetime value through lifecycle programs

Deep, hands‑on Klaviyo experience across flows, segments, custom events and metrics, catalog, SMS, and the template language

Working knowledge of HTML/CSS for email and of email builders like Stripo

Experience with lifecycle attribution, reporting, and structured A/B testing

Experience with a headless CMS (Sanity strongly preferred; SQL or BI experience (Omni, Looker, Snowflake)

Familiarity with the Klaviyo API, GTM, or on‑site identity and tracking

Experience running brand‑partner or co‑branded campaigns

Comfort using AI tools to draft, build, and QA campaigns faster