Head of Real Estate Marketing

Marketing Manager

This Texas Construction company located near both San Antonio and Austin, is seeking a dynamic and results-driven Marketing Manager to support and lead marketing initiatives for a growing group of family-owned companies centered on commercial general contracting and real-estate development. This role is responsible for driving brand awareness, supporting preconstruction efforts, and showcasing our construction and development projects, capabilities, and company culture across multiple channels.

The ideal candidate is experienced marketing professional with a strong understanding of commercial construction, architecture, engineering or real estate industries and project delivery processes. This individual can work independently with minimal direction, transform technical project information into compelling visual presentations, and maintain a consistent brand presence across all platforms. The successful candidate will be comfortable working with project teams, leadership, and clients to effectively communicate project information and company capabilities. Marketing & Brand Management

Maintain and enhance the company’s brand across all platforms: websites, social media, proposals, and collateral.

Ensure consistency in messaging, tone, and visual presentation.

Develop marketing materials including project sheets, brochures, and presentations.

Proposal & Business Development Support

Coordinate with operations and estimating teams to gather project information.

Develop compelling narratives, project descriptions, and qualifications statements.

Maintain and update project portfolio and resumes.

Transform estimates, schedules, site plans, project data, and technical information into visually compelling presentations.

Digital Marketing

Manage company website content, updates, and performance.

Plan and execute social media strategy (LinkedIn, Facebook, Instagram, etc.)

Coordinate email marketing campaigns, newsletters, announcements, and company communications.

Content Creation

Write and edit content including:

Project highlights and case studies

Blog posts and news updates

Coordinate photography, videography, and drone footage of projects.

Capture project milestones, success stories, and client testimonials.

Event & Community Engagement

Lead and manage the company’s participation in industry events, networking events, sponsorship, and community outreach activities.

Help manage community outreach and client appreciation initiatives.

Work closely with project managers, estimators, and leadership to capture project successes.

Support internal communications and company culture initiatives.

Maintain marketing asset library (photos, documents, templates)

Bachelor’s degree in Marketing, Communications, Business, or related or equivalent experience.

3+ years of related marketing experience in construction, architecture, engineering, or real estate development.

Strong writing, editing, and storytelling skills.

Proficiency in Microsoft Office and Adobe Creative Suite (InDesign, Photoshop, Illustrator) or similar tools.

Familiarity with social media management and website platforms.

Experience with CRM systems and marketing automation tools.

Basic understanding of construction/development terminology and project delivery methods.

Strong organization and project management skills.

Ability to manage multiple deadlines in a fast-paced environment.

Attention to detail and commitment to quality.

Creative thinking with a strategic mindset

Performance Expectations

Deliver high-quality proposals that improve win rates.

Increase brand visibility and engagement in target markets.

Maintain accurate and up-to-date marketing materials.

Support business development pipeline growth.

Develop and execute overall marketing strategy and annual plans.

Manage marketing budget and vendor relationships.

Lead and mentor junior marketing staff or consultants.

Opportunity to shape the marketing function in a fast-growing construction and development group.

Exposure to high-impact projects and leadership team