Head of Marketing Analytics

Marketing Analytics Manager
From apartments in New York to hospitals and stadiums in Dallas, libraries at prestigious universities to creating modern retail experiences, our teams contribute architectural glass and building products to projects that shape the way people live, work, heal, learn, and play. With over 6,500 employees, we operate more than 80 manufacturing and distribution facilities in five countries. You can see some of our favorite projects here.
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Oldcastle BuildingEnvelope (OBE) is seeking a Marketing Analytics Manager to lead the development of a modern, data-driven analytics function supporting CRL's digital commerce business.
This is a high-impact, highly visible role sitting at the intersection of marketing strategy, data engineering, and digital commerce performance. com, Online Programs/CPQ, USH, and OBE.com), transforming data from a complex marketing technology stack into actionable insights that drive business decisions.
This role manages one Marketing Analytics Analyst and partners closely with data engineering to centralize and scale data in Snowflake.
Own and evolve the marketing and ecommerce analytics framework—defining KPIs, measurement strategy, and prioritization
Act as the primary analytics partner to Marketing, Digital Product, eCommerce, and Finance leadership
Own and deliver the end-to-end Marketing reporting package for executive stakeholders (VP and C-level)
Translate complex, multi-source data into clear, actionable insights and narratives
Commercial performance
Site engagement
Customer behavior and attribution

Data Infrastructure & Automation

Lead the roadmap to centralize marketing data into Snowflake, defining requirements and data specifications
Partner with data engineering to build, QA, and scale data pipelines
Govern the marketing analytics data layer, including definitions, rules, cadence, and documentation
Channel & Customer Performance

Identify conversion friction across digital funnels (CRL.Monitor and analyze customer lifecycle metrics, including churn, CAC, LTV, and retention
Google Analytics 4 (GA4)
Google Tag Manager
Marketing automation platform (e.g., Google Ads & Microsoft Ads
Voice of customer / NPS tools (e.g., Snowflake or similar cloud data warehouse

SQL

5–8+ years in marketing analytics, digital analytics, or a related field

• Experience managing or mentoring analysts
• Proven ability to build executive-level reporting and present to senior stakeholders
• Experience collaborating with data engineering teams to develop data pipelines

Advanced SQL skills and experience working within Snowflake or similar environments
Strong prioritization and stakeholder management skills
Work-life balance – PTO and holidays, including floating holidays you can choose
Compensation that rewards your hard work – A pay-for-performance culture with potential for annual raises and bonuses
Training – We will equip you with the knowledge and skills you need to succeed
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