Head of Real Estate Marketing
$80kThe Bienstock Group
Are you a strategic, creative, and results-driven marketer with a passion for real estate and storytelling? Our growing real estate brokerage is looking for a talented Marketing Manager to join us in-office and take the lead on our marketing efforts—from social media and content creation to brand strategy and campaign coordination. Responsibilities: Social Media & Content Creation • Plan, create, post, and manage content across Instagram, Facebook, TikTok, LinkedIn, and YouTube. • Capture and edit photo/video content of listings, agents, events, and client success stories. • Create engaging property videos, reels, and behind-the-scenes content. • Monitor trends and analytics to grow our brand presence and engagement. Marketing Strategy & Coordination • Develop and execute marketing campaigns to promote listings, agents, and company branding. • Manage the monthly marketing calendar and ensure consistent brand messaging. • Coordinate with photographers, videographers, graphic designers, and printers as needed. • Organize marketing materials such as listing brochures, mailers, flyers, and presentations. • Oversee email marketing campaigns, newsletters, and CRM updates. Brand & Community Growth • Support agent branding and personal marketing strategies. • Plan and promote open houses, client appreciation events, and community partnerships. • Manage online reputation (Google reviews, Zillow, Yelp, etc.). • Track marketing performance metrics and provide reports and insights. Qualifications: • Experience in marketing, preferably in real estate or a related field. • Strong understanding of social media platforms and current digital trends. • Skilled in videography, content creation, and basic editing tools (Canva, Adobe Suite, CapCut, etc.). • Strategic thinker with strong organizational and project coordination skills. • Confident working in the office, collaborating with agents, and taking initiative. • Excellent communication, creativity, and attention to detail. What We’re Looking For: Bonus Skills (Not Required, But Awesome to Have): • Graphic design skills. • Knowledge of Google Ads/Facebook Ads. • Familiarity with CRM platforms and email marketing tools. • Copywriting and storytelling for property descriptions or blog posts. Compensation: $80,000 yearly
• Social Media & Content Creation • Plan, create, post, and manage content across Instagram, Facebook, TikTok, LinkedIn, and YouTube. • Capture and edit photo/video content of listings, agents, events, and client success stories. • Create engaging property videos, reels, and behind-the-scenes content. • Monitor trends and analytics to grow our brand presence and engagement.Marketing Strategy & Coordination • Develop and execute marketing campaigns to promote listings, agents, and company branding. • Manage the monthly marketing calendar and ensure consistent brand messaging. • Coordinate with photographers, videographers, graphic designers, and printers as needed. • Organize marketing materials such as listing brochures, mailers, flyers, and presentations. • Oversee email marketing campaigns, newsletters, and CRM updates.Brand & Community Growth • Support agent branding and personal marketing strategies. • Plan and promote open houses, client appreciation events, and community partnerships. • Manage online reputation (Google reviews, Zillow, Yelp, etc.). • Track marketing performance metrics and provide reports and insights.
Compensation:
$80,000 per year
$99.55k - $121.6k
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