Head of Marketing (Temp)

Title: Global Marketing Director, Iqirvo Company: Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.K, we tackle areas of high unmet medical need through research and innovation. For more information, visit us at and follow our latest news on LinkedIn and Instagram.

WHAT - Main Responsibilities Global Brand Marketing:

Develop the global brand strategy for Iqirvo based on customer, patient, market, and competitive insights, and drive execution of global marketing priorities across the product lifecycle.

Develop and implement global commercial and marketing activities, including core materials, advisory boards, congress activities, customer engagement plans, segmentation and targeting, and affiliate enablement tools.

Develop communication plans and omnichannel engagement campaigns across the marketing mix, establishing clear KPIs and using performance insights to optimize execution and sustain Iqirvo growth.

Continually review and consolidate competitive intelligence and customer insights.

Execution of Brand Strategy:

Maintain close relationships with affiliates and a strong understanding of local market dynamics, with particular focus on the U.Work with partner agencies to develop the core campaign and materials.

Drive affiliate alignment with the global brand strategy while incorporating local market perspectives, opportunities, and requirements into global planning.

Support affiliate teams with the rollout of global marketing plans and programs.

Partner with affiliates to identify key performance drivers, address barriers to adoption, align on priority scenarios, and share best practices across markets.

Develop KPIs to measure the impact of global marketing activities.

Track functional execution against KPIs to support delivery of the global brand strategy.

Supports the development of the market research plan and acts as the marketing point for identified market research projects

Develops meaningful actionable insights that reflect the needs of all key customer groups.

Supports consolidation, integration and analysis of insights from customers, markets, geographies and competitors.

In collaboration with Finance and Decision Support, develop monthly business performance reporting grounded in insights and communicated with strong business acumen.

Ensure strong cross-functional engagement and collaboration across the Global Brand Team, particularly with Medical Affairs, Market Access and HEOR, Strategic Insights, Finance, Supply, Regulatory, Corporate Affairs, Legal, Business Ethics, Digital and Customer Experience, and priority affiliate teams, in the development and implementation of global programs and activities

Knowledge & Experience (essential): Minimum of 10 years’ experience in the pharmaceutical or biopharmaceutical industry in a marketing role. Global marketing and lifecycle management experience. Proven ability to work effectively across global and affiliate teams, balancing global consistency with local market requirements and adapting leadership style to the situation. Proven track record of marketing across multiple stages of a product’s lifecycle, including post-launch growth and optimization. Demonstrated experience leading global brand strategy and execution for an established specialty product, including affiliate enablement, performance management, and cross-functional delivery. Ability to operate in alignment with global brand strategy and demonstrate ethical behavior.

Education / Certifications (essential): BA/BS in business or life sciences or related field Education / Certifications (preferred): Advanced degree; MBA, MS, PharmD, PhD, etc.

This job is eligible to participate in our short-term incentives program. group medical coverage

• dental coverage
• life insurance
• disability insurance
• short- and long-term disability insurance
• flexible spending accounts
• The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

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