Head of Marketing Management

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we are combining innovative technology, data‑driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. As a key member of our marketing team, you will manage our affiliate program and oversee our PPL program to generate marketing qualified leads (MQLs) with a focus on achieving a strong return on investment (ROI).
Responsibilities Affiliate Program Management: Partner closely with internal stakeholders and external agencies to identify and recruit affiliate partners that align with our target audience and brand values.
Establish, nurture, and maintain relationships with new and existing affiliates to optimize performance and loyalty.
Develop and implement affiliate marketing strategies to drive inbound MQLs and revenue growth.
Monitor and analyze affiliate performance metrics, providing data‑driven insights for continuous improvement.
Collaborate with the marketing team to create affiliate marketing content, promotional materials, and incentives.
Ensure compliance with affiliate agreements and company policies.

Pay Per Lead (PPL) Program Management: Develop and execute PPL campaigns across various channels to generate high‑quality MQLs at an optimal cost.
Conduct thorough market research and competitor analysis to identify PPL opportunities and trends.
Utilize performance tracking tools to measure and analyze the success of PPL initiatives.
Continuously optimize PPL campaigns to improve lead quality, conversion rates, and ROI.
Work closely with finance, sales, and marketing teams to align PPL goals with overall business objectives.

Review Site Relationship Management: Own the relationship with key customer review sites, partnering closely with internal stakeholders to improve the company’s review sentiment.

Provide regular reports and analysis on the performance of affiliate and PPL programs, including key KPIs and ROI metrics.
Present actionable insights to the management team and provide data‑driven recommendations for program optimization.
Develop financial forecasts and budgets aligned with business objectives.
Optimize marketing operations and provide recommendations for cost optimization.
Aggregate data and provide insightful, actionable and accurate financial reporting analysis to management.

Qualifications Bachelor’s Degree in Marketing or a related field.
Seven years of experience in marketing or a related field.
Work in partnership and support each other.
We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) with employer match, adoption assistance, financial assistance, and much more. From paid time off to company holidays, culture days, and comprehensive work‑life balance programs, we will ensure you have the flexibility you need to be your best. Our award‑winning training and development programs empower employees with ongoing learning opportunities. Our company culture reflects the diversity of our employees; We value our communities: We offer paid time off for volunteerism and promote many company‑wide and local initiatives that benefit organizations you care about. Note: These benefits apply to full‑time employees; part‑time, contract, and intern roles may vary.
We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.

#