Remote Head of Marketing - Ecommerce

Email & SMS Marketing Manager

Team: Retention & Paid Media

Location: Remote (US-Based)

Job Type: Contract / Part-Time

Education Level: Bachelor’s Degree or equivalent experience

Salary: Market-Rate / Competitive (Hourly or Monthly Retainer)

Email & SMS Marketing Manager (Part-Time, Contract) Job Title: Email & SMS Marketing Manager

Location: Remote (US-Based)

Job Type: Contract / Part-Time

Education Level: Bachelor’s Degree or equivalent experience

Salary: Market-Rate / Competitive (Hourly or Monthly Retainer)

About Us Digishopgirl (DSG) is an award-winning, independent global digital marketing agency. We deliver full-funnel, data-driven results for an impressive portfolio of fast-growing direct-to-consumer (DTC) brands across e-commerce, CPG, beauty, and wellness . We pride ourselves on agility, innovation, and a collaborative culture that empowers our remote team to thrive.

About the Role We are seeking a proactive, data-driven Email & SMS Marketing Manager to join our team on a part-time basis. In this role, you will lead end-to-end lifecycle and campaign strategy for multiple brands in our growing client roster, leveraging Klaviyo and Attentive .

You are an autonomous self-starter with exceptional attention to detail, strong creative judgment, and a track record of translating complex brand stories into high-converting lifecycle touchpoints. If you know how to build personalized customer journeys that balance elevated brand aesthetics with measurable revenue growth, we want to hear from you.

Key Responsibilities Email & SMS Strategy & Execution Campaign & Editorial Planning: Build, manage, and execute dynamic content calendars for Email and SMS—aligning launches, sales, cultural moments, and exclusive perks into high-performing communications.

Content & Briefing: Write compelling, on-brand copy and brief creative/design teams with clear visual intent. Review all assets to ensure strict alignment with client brand standards.

Segmentation & Personalization: Leverage zero-party and first-party data to build hyper-targeted customer segments that drive retention, higher LTV, and lower unsubscribe rates.

Omnichannel & Retention Growth Connecting Digital & Physical: Help bridge digital communications with physical touchpoints (e.g., store activations, pop-ups, exclusive local events) via targeted messaging.

Loyalty & Membership: Assist in developing and executing brand-focused loyalty initiatives that offer early access, exclusive perks, and community engagement.

Performance & Optimization Reporting & Analytics: Design and execute structured A/B testing frameworks for subject lines, send times, preview text, SMS copy, and visual templates to consistently improve performance.

Requirements Experience: 3-5+ years of hands-on experience managing CRM, email, and SMS marketing programs—ideally within an agency environment or DTC e-commerce brands (beauty, wellness, CPG, or lifestyle). Familiarity with Salesforce Marketing Cloud, Klaviyo, or Attentive is required.

Design & Asset Prep: Proficiency with Figma and/or Adobe Creative Suite (Photoshop) to adapt, edit, or prepare visual assets for email templates.

Data & Excel Proficiency: Comfortable analyzing data using Microsoft Excel or Google Sheets (pivot tables, data manipulation) to evaluate channel health and client ROI.

Editorial & Visual Taste: High visual standards with an eye for clean design, persuasive copywriting, and brand-first storytelling, with keen ability to pivot from brand to brand.

Remote Fluency: Highly organized self-starter who thrives in an autonomous, fast-paced remote work environment and can balance multiple client workstreams seamlessly.

Nice-to-Haves Experience with additional CRM tools (e.g., Salesforce Marketing Cloud)

Skills & Attributes for Success Detail-Oriented: No detail too small—from flawless proofreading and working links to precise QA on logic flows.

Proactive Problem-Solver: You don't just point out performance dips; you bring recommendations and creative solutions to the table.