Head of Marketing Management Remote (m/f/d)

Director Of Patient Marketing

As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you'll be part of a community that prioritizes the human experience, celebrates curiosity, and values every person's contributions to meaningful progress. and a place on The Sunday Times Best Places to Work list in the UK.

We are looking for a Director of Patient Marketing to lead the development of a robust multi-channel patient media strategy. Reporting to the Senior Director, Patient Marketing, this individual will design and optimize branded and unbranded initiatives that educate and support patients throughout their entire journey. By blending deep patient insights with data analytics, this individual will collaborate with cross-functional teams to create meaningful experiences that meet patient needs and accelerate brand growth.

In this role, you'll have the opportunity to transform insights into strategic actions and leverage learnings to refine marketing approaches, optimize campaign performance and ensure the patient voice drives marketing decisions. Drive patient engagement strategy through multi-channel marketing and high-impact creative messaging.

Lead the strategy and execution of a robust multi-channel media plan (TV, digital, social) by aligning high-impact content delivery (ads, videos, website) to patient preferences and patterns.

Develop, deploy, and continuously optimize unbranded and branded communications and media assets, to ensure strong patient education and engagement.

Establish goals and critical metrics to measure the effectiveness of marketing initiatives, with a focus on continuous learning and data-driven optimization.

Collaborate across functions – including franchise marketing teams, healthcare provider and payer marketing, product communications, patient services, information technology, sales, commercial effectiveness, advocacy, compliance, medical, legal and regulatory teams.

Build business cases to secure necessary investment, contribute to Patient Marketing budget management, and ensure tracking of resources.

Collaborate in building scenario-based investment recommendations that directly support brand goals, strategic imperatives and critical success factors

You have a BS degree in marketing or similar field, along with 10 years pharmaceutical experience in brand management/marketing in the biotechnology/pharmaceutical industry.

Patient marketing experience, in a fast-paced environment

Proven track record in multi-channel media and planning and execution, including website strategy

A creative, "what's possible" attitude that always puts the patient first

Sharp analytical capabilities– able to dissect data to uncover insights and turn them into impactful actions

Excellent communication and storytelling – written, verbal and visual

Skilled in both strategy and execution - with strong marketing fundamentals

Experience in managing external partners (e.g. consultants, agencies) required

This is a hybrid role based out of our Bridgewater, NJ office. You'll work remotely most of the time, with in-person collaboration when it matters most.

Travel Requirements

This role requires occasional domestic travel, up to 15%.

You deserve a workplace that reflects the same care you bring to your work each day, with support for how you work, how you grow, and how you show up for patients, your team, and yourself.

Comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP)

• Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration
• 401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance
• Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities