Content Creator, Advertising (Full-Time)

Job LocationCINCINNATI GENERAL OFFICESJob DescriptionCOHO (Content House) is the internal advertising agency/production studio inside the Personal Care division within P&G. COHO is seeking a Social Content Creator to produce, shoot, and edit platform-native content for P&G's Beauty and Personal Care brands. This is an end-to-end role for someone who can move fast, work lean, and create thumb-stopping content that feels authentic to social platforms.You'll own content from concept to final delivery—spotting trends, adapting them for our brands, shooting quickly, and editing on the fly. You need the agility to work solo, the social instincts to know what will perform, and the craft to make products look beautiful without overproducing.You're not building elaborate productions—you're creating content that moves at the speed of TikTok trends while maintaining the polish that premium beauty and personal care brands require.You'll work closely with Creative Directors, brand partners, and the broader COHO team to feed the content engine with fresh, engaging social assets.End-to-End Content Production· Produce, shoot, and edit social content from concept to final delivery· Create platform-native content optimized for Instagram, TikTok, Meta, Pinterest, and YouTube Shorts· Work lean and fast—capture content with whatever tools fit the job· Shoot product content, lifestyle moments, KOL collaborations, beauty application demos, and trend-driven social content· Deliver finished, platform-ready assets without needing a full production crew or post team· Move at the speed of social: concept in the morning, delivered by afternoon when needed2. Social-First Content Strategy & Execution· Stay ahead of platform trends, viral formats, and emerging content styles· Adapt brand content to feel native to each platform—understanding the difference between a TikTok, an Instagram Reel, and a YouTube Short· Produce content that balances brand quality with social authenticity—premium but not overproduced· Experiment with new formats, trends, and ideas to keep content fresh and engaging· Understand what performs and why—and use that insight to inform future content· Capture content that tells stories, showcases products, and drives engagement3. Collaboration & Content Pipeline· Work closely with Creative Directors to understand brand objectives and translate them into social content· Collaborate with the DP, editors, and CG team when needed for hybrid projects or higher production content· Organize and manage your own media assets, project files, and deliverables· Provide insights on what's working across social platforms and how COHO can stay ahead of trends· Help build COHO's content library with always-on, scroll-stopping social assetsJob Qualifications· Experience: 3+ years making content, with a portfolio of work to show.· Ability to produce an idea, shoot it, and edit it into a finished asset, all within tight timelines.· Business Acumen: Understands how content supports brand building, campaign objectives, consumer engagement, and broader business goals.· Social-Native: You are deeply familiar with social media platforms, trends, algorithms, content formats, and the unspoken rules of social media. Product & Brand Aesthetic Obsessed: You know how to make products look aspirational. Nimble & Adaptable: Comfortable working with various tools, from mobile capture to professional cameras, adapting quickly, and delivering quality regardless of the setup.· Fast & Agile: You thrive in fast-paced environments, prioritizing speed and delivery. Editing & Motion Skills: Proficient in quick editing using tools like Premiere, Final Cut, or mobile editing apps. You possess basic motion graphics skills and can add text, transitions, and effects that elevate social content.· Works effectively with brand, design, media, community, production, and agency partners to move ideas into market-ready assets.Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. Total rewards at P&G include salary + bonus (if applicable) + benefits. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Immigration Sponsorship is not available for this role. P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.CINCINNATI GENERAL OFFICESType: Full time