Head of Influencer Marketing

Full-time, Los Angeles
The Influencer Marketing manager will oversee m.ph’s organic influencer gifting program and earned initiatives. They will also help support other earned initiatives including events, relationship building, UGC sourcing. This role will report into the Senior Manager of Influencer Marketing and will excel in creating a well rounded gifting program while also having their finger on the pulse of which influencers are influencing beauty culture and how to engage with them. ph’s influencer gifting and seeding strategy across evergreen and launch initiatives
Lead creator sourcing to build a highly engaged and diverse network of influencers, VIPs, makeup artists, and tastemakers aligned with the brand’s vision and target audience
Develop tailored outreach and targeting strategies for each product launch to maximize earned visibility and engagement
Manage and mentor influencer marketing support resources (Coordinators, Interns, etc.), ensuring all creator partnerships align with broader brand and marketing objectives
Build and maintain comprehensive influencer and PR lists with a strategic mix of new, emerging, and retained creators across key audience segments
Own end-to-end creator outreach, including communication, relationship management, gifting logistics, and inbox management
Partner cross-functionally with Operations to oversee all mailer logistics, including list set-up, product allocation, shipment tracking, and delivery timelines to ensure a seamless and elevated brand experience
Cultivate and maintain strong relationships with influencers, makeup artists, talent teams, and industry contacts to drive long-term community engagement and retention
Support the planning and execution of influencer and brand events, including creator attendance and onsite coordination
Partner with the Senior Manager of Influencer Marketing on the development of PR mailers and gifting experiences, including vendor management, creative direction, mood boards, and project timelines
Source and organize influencer-generated content to support organic social, paid media, and broader marketing initiatives
Ideate innovative influencer engagement opportunities beyond traditional gifting to increase earned media value (EMV) and deepen brand affinity
Track, analyze, and report on influencer marketing performance metrics across all campaigns to measure success and optimize future strategies
4-6 years of professional experience in influencer marketing, preferably in the Beauty or Fashion industry
Strong project management skills with the ability to manage multiple timelines and priorities simultaneously
Proven experience managing influencer partnerships, negotiations, and campaigns is preferred
Experience managing or mentoring junior team members preferred
Flexible and positive attitude; Mary’s signature makeup artistry exudes confidence with a subversive edge. Rooted in art and fashion, the brand’s “sophisticated with bite” aesthetic comes to life through luxe formulations, refined packaging, and striking imagery. Created for the discerning woman, it delivers effortless elegance with undeniable impact.

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