Head of Media and Communications

Parallel Path is the proven guide for leading health and wellness brands who are ready to explore inventive and high-performing marketing strategies.We’re dedicated to working with brands who pursue wellbeing and defy conventions. Founded in 2006, we are a nimble and growing agency headquartered in beautiful Boulder, CO with associates around the country and are seeking an experienced Media Supervisor to join our team.

The M edia Supervisor serves as the connective layer between hands-on campaign execution and high-level media strategy. This role owns day-to-day performance across a portfolio of client accounts while beginning to take on greater strategic ownership, client relationship management, and team mentorship. The Media Supervisor is a trusted practitioner who can run full-funnel paid media campaigns independently, elevate junior team members, and contribute meaningfully to client-facing strategy conversations.

Responsibilities span paid social (Facebook/IG, TikTok, etc.), programmatic display/native (GDN and DV360), digital audio, CTV, static/digital OOH, and emerging channels. This person collaborates with strategic consultants, SEM, and earned/owned media teams to plan, execute, and optimize paid media programs, and plays a key role in quality-controlling work produced by more junior team members.

Contribute meaningfully to client planning sessions alongside strategic consultants.

Media Planning: Work within self-service platforms (Meta, TikTok, Reddit, Dv360, etc) and external media reps (sports vendors, sponsorship partners, CTV, OOH, traditional, etc) to process and send RFPs. Generate media plans and proposals; recommend budgets and monitor/adjust spend in real time across all managed accounts.

Evaluate and recommend the right channel mix, targeting approach, creative strategy, and ad structures to drive consistent KPI improvement.

Independently set up, manage, and optimize campaigns across paid social, programmatic, CTV, digital audio, and OOH channels within platforms including Meta, Google, TikTok, DV360, and MNTN. Fully own budget/pacing management and proactively communicate any issues with the internal account team.

Quickly troubleshoot and resolve performance and delivery issues.

Data Integration: Leverage first- and third-party data for audience targeting and segmentation to improve campaign precision and efficiency.

Analysis & Reporting

Performance Analysis: Own the numbers. Analyze performance data across media platforms, GA4, client-provided data, and Looker dashboards to surface macro and micro trends affecting client outcomes. Bring “data curiosity” to every account.

Reporting & Presentations: Pull data, build reports (G Slides, G Sheets), generate strategic insights and recommendations, and present updates to clients and internal stakeholders — covering both historical results and forward-looking optimizations.

Junior Team Development: This role does not have any direct reports, but will provide day-to-day guidance, feedback, and quality review for more junior media team members. Help develop their skills in campaign management, optimization, and analysis.

Quality Control: Client Communication: Serve as a reliable day-to-day client contact on assigned accounts. Communicate performance updates, flag issues proactively, and articulate strategy adjustments with clarity and confidence.

Industry Expertise: Stay current on paid media trends, platform updates, and best practices. Assist with new business development through audits, strategic recommendations, and presentation materials.

We are an Equal Opportunity Employer and do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual/gender orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

health coverage

cell phone subsidy

remote work flexibility

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