Head of Marketing Management
eTeam
Lifecycle Marketing Manager
This role owns the end-to-end execution and optimization of onsite lifecycle marketing campaigns such as personalized messaging delivered on web, mobile web, across 8 international markets and the US.
This individual will be the team's expert in our onsite personalization platform (currently Redfast/Recurly Engage), and partners closely with CRM Strategy, Product, Engineering, Analytics, Creative, and Regional Marketing teams to turn onsite messaging into a measurable driver of acquisition, engagement, retention, and monetization.
The ideal candidate combines deep platform expertise with technical implementation skills, experimentation experience, and a strong understanding of customer lifecycle marketing.
They will manage multiple concurrent campaigns supporting dozens of marketing use cases while ensuring high quality execution across web, mobile web, and connected TV experiences.
Campaign Implementation & Management
Build, configure, QA, launch, and maintain onsite lifecycle campaigns across 8 regions, using behavioral, subscription, geographic, and device-level targeting.
Own audience segmentation, trigger and rule configuration, frequency capping, journey orchestration, and campaign prioritization
Design personalized experiences using signals like lifecycle stage, subscription/plan status, content affinity and behavioral history
Track campaign performance across the funnel and provide ongoing optimization ideas
3-5 years in marketing automation or product marketing (streaming experience a plus)
- Proven ability to manage multiple concurrent priorities and stakeholders
- Process-improvement mindset and comfortable in agile environments
- Experience with Braze, Client Marketing Cloud, Adobe Journey Optimizer, or Iterable, or a comparable onsite/lifecycle platform
Familiarity with SQL for audience validation and campaign analysis
Experience integrating CDPs such as Segment, mParticle, Tealium, or Adobe Experience Platform
Experience with localization management systems and multilingual content workflows
Basic understanding of APIs, webhooks, and event-driven marketing architectures
Vacancy posted 2 days ago
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