Senior SEO / Head of Marketing

Senior Marketing Manager – Technical SEO, Growth & Marketing Operations | Remote
Position Type: Full-Time, Remote Working Hours: U.At Pavago, one of our clients is hiring a Senior Marketing Manager / Head of Marketing Operations to lead and execute high-impact initiatives across Technical SEO, content, organic growth, digital marketing, and marketing operations.
This is a high-ownership, hands-on role for someone who can combine strategic marketing thinking with strong execution. You'll be responsible for driving organic growth, managing marketing systems and workflows, overseeing website and SEO initiatives, coordinating campaigns, and using AI to improve marketing speed and scalability.
If you're deeply experienced in SEO, technically comfortable with modern websites, and AI-first in how you approach marketing, this role is a strong fit.
Marketing Strategy & Growth

Develop and execute marketing initiatives across multiple digital channels
Drive organic growth through SEO, content, and digital marketing
Coordinate ongoing marketing campaigns and priorities
Support revenue-focused marketing initiatives
Track performance and adjust strategies based on results
Technical SEO & Organic Growth

Lead Technical SEO strategy and execution
Conduct technical, on-page, and content SEO audits
Identify and resolve issues affecting crawling, indexing, site architecture, and organic performance
Develop and execute backlink and authority-building strategies
Monitor rankings, organic traffic, and SEO performance
Stay current with evolving SEO, AIO, and AI-driven search strategies
Translate SEO insights into clear execution priorities
Website Management & Optimization

Manage website projects using ASTRO, headless WordPress, or similar CMS technologies
Coordinate website updates, landing pages, and optimization initiatives
Work closely with developers and designers on implementation
Maintain strong site performance, usability, and SEO fundamentals
Identify opportunities to improve website conversion and organic visibility
Ensure website projects remain aligned with broader marketing objectives
Content & Social Media

Create and oversee consistent social content across Instagram, Facebook, and X (Twitter)
Manage production of blogs, articles, promotional materials, and other marketing content
Support PR and outreach initiatives
Develop content around SEO opportunities and broader marketing objectives
Collaborate with designers and developers on creative execution
Maintain consistent messaging, branding, and positioning across channels
Marketing Operations & Systems

Build and maintain efficient marketing workflows and operational processes
Coordinate marketing projects across internal teams and external partners
Manage reporting systems and performance tracking
Ensure campaigns and marketing projects move from planning to execution efficiently
AI & Marketing Automation

Use AI tools to accelerate content production, SEO research, analysis, and marketing execution
Build and improve AI-assisted marketing workflows
Experiment with emerging AI tools and practical marketing applications
Help establish an AI-first approach across the marketing function
Analytics & Performance Reporting

Monitor marketing, SEO, website, and campaign performance
Analyze trends and identify growth opportunities
Support quarterly performance analysis and business updates
Translate marketing data into actionable recommendations
Ensure marketing activity remains connected to business and revenue outcomes
Crisis & Brand Management

Support crisis-response marketing initiatives when required
Ensure brand messaging remains accurate and consistent during critical events
Proven experience in a senior marketing, growth, SEO, or marketing operations role
Strong hands-on expertise in Technical SEO and organic growth
Experience conducting SEO audits and implementing optimization strategies
Experience with backlink analysis and SEO tools
Experience managing websites using ASTRO, WordPress, headless CMS, or similar technologies
Experience with Google Ads
Strong understanding of AI tools and their application to marketing workflows
Experience managing cross-functional marketing projects
Excellent written and verbal English communication skills
Ability to independently develop and execute marketing initiatives
Comfortable working remotely during U.Active involvement in the SEO or digital marketing community
Experience with HubSpot, Slack, Asana, or similar platforms
Experience in luxury, hospitality, lifestyle, or travel-related industries
Experience supporting crisis-response marketing
Familiarity with Revenue Operations and marketing analytics
Experience coordinating developers and designers on website initiatives
ASTRO | WordPress | Headless CMS | Google Ads | SEO & Backlink Analysis Tools | AI Tools | HubSpot | Asana | Slack | Marketing Analytics & Reporting Platforms
You understand Technical SEO beyond basic keywords and content optimization
You're comfortable working with websites, developers, and technical systems
You can manage multiple marketing initiatives without losing visibility
You use AI as a core part of your marketing workflow
You're analytical but can translate data into practical action
Reviewing organic traffic, rankings, and SEO performance
Identifying technical SEO opportunities or website issues
Coordinating content creation and campaign execution
Reviewing or publishing social media content
Managing website updates with design and development teams
Analyzing backlink and organic growth opportunities
Building or improving an AI-assisted marketing workflow
Reviewing marketing performance and reporting
In short: you drive marketing execution, operational structure, technical SEO, and organic growth across the business.