Head of Marketing Adoption

MicroAire Surgical Instruments LLC

As a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.

Leads three pillars of Marketing team: Product Management, Marketing Communications, and Clinical Education & Training

Oversees Voice of Customer and market research and translates findings into multi-year new product pipeline

Owns new product launch commercial execution, including design and deployment of robust launch toolkits based on understanding of customer, user, and competitive landscape

Oversees creation and maintenance of all global marketing communications, including digital properties (websites and social media), in-person events (trade shows and labs), and marketing collateral (brochures and demonstration materials)

Manages agency partner ecosystem to provide valuable customer/market insights and create high-impact marketing materials

Nurtures network of Key Opinion Leaders worldwide, including existing surgeon trainers and potential new relationships

Owns the Marketing and Clinical Education department budgets; Leads annual process to update five-year strategic plan and define next year’s marketing objectives

Builds strategic marketing capabilities within Marketing team to achieve business objectives, while fostering a culture that attracts and retains a highly engaged workforce

Bachelor’s degree required; At least 12 years of relevant professional experience, including 6+ years in marketing roles and 3+ years managing teams/multiple direct reports; previous healthcare or medical device industry experience preferred

Team building

Coaching & talent development

Performance management

Leads and integrates Product Management, Marketing Communications, and Clinical Education into a cohesive team

Develops direct reports through clear expectations, coaching, and feedback

Builds a culture that attracts, engages, and retains top marketing talent

Long‑range planning

Leads the annual strategic marketing planning process and five‑year horizon planning

Translates company strategy into clear, actionable marketing objectives

Anticipates market, customer, and competitive shifts and adjusts strategy accordingly

Marketing Excellence

Market & Voice of Customer research

Brand and message development

Oversees VOC and market research and ensures insights inform the new product pipeline

Ensures product positioning and messaging resonate with customers and users globally

Drives excellence in launch toolkits, collateral, digital presence, and events

Maintains consistent, high‑quality brand representation across all channels

Commercial Acumen

Budget management

ROI analysis

Performance measurement

Owns marketing and clinical education budgets and evaluates spend effectiveness

Makes data‑driven tradeoffs to allocate resources against highest‑impact initiatives

Measures and communicates marketing effectiveness tied to demand creation

Balances short‑term results with long‑term brand and pipeline growth

Primary work environment in office with minimal physical demands. Requires ability to travel and stand for extended periods of time.

Follows protective equipment procedures for each department. Adheres to medical facility precautions during cadaver labs and surgical procedures. Hep B. vaccine series provided, documentation of vaccination or signed declination required.

Full-time role based in MicroAire office in Charlottesville, VA

Monday–Friday 8:00am–5:00pm (mandatory core business hours: 9:00am–4:00pm)

Periodic travel up to 20% to medical conferences/trade shows, training labs, and sales agent meetings required

If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to View email address on click.appcast.io.