Head of B2B, Sales & Marketing

As a Sales & Marketing Enablement Manager, you will sit at the intersection of marketing, sales and go-to-market (GTM). You will partner closely with Product Marketing Managers and sales to ensure the broader marketing organization and GTM teams are equipped with the right content, tools, insights, and playbooks to effectively position and sell our products and solutions. You will own the development, maintenance, and optimization of enablement resources while using data and feedback loops to continuously improve content adoption, effectiveness, and performance. This is part of a close‑knit four‑person product marketing team, working collaboratively to support our revenue initiatives.

Create, maintain, and optimize marketing and sales enablement resources including playbooks, documentation, templates, and product messaging

Partner with Product Marketing Managers and GTM to understand enablement needs and translate them into scalable resources

Own the internal marketing and sales content repository, ensuring materials are current, well-organized, and easy to find

Organize training sessions for marketing, sales, and go-to-market teams on product launches, feature updates, and new messaging

Partner with internal communications to promote new content and enablement resources across appropriate channels

Analyze performance and track content usage, campaign performance, and optimization opportunities

Translate data insights into clear recommendations and action plans to improve marketing effectiveness

Apply an agile, user-centered mindset by gathering feedback and continuously iterating on enablement material

5+ years of experience in sales enablement, product marketing, or a related role

Strong understanding of enablement best practices, content strategy, and knowledge management

Proven ability to work proactively and independently with minimal supervision

Strong analytical skills and comfort working with marketing technology and performance data

Experience with Adobe Analytics, Salesforce, Hotjar, or similar analytics and CRM platforms

Excellent cross-functional communication and stakeholder management skills

Experience supporting sales and marketing teams in drive revenue

Experience in B2B SaaS marketing.

Knowledge of AI-driven marketing solutions and predictive analytics.

An inclusive workplace that promotes diversity and collaboration.

Generous paid leave and holidays.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at View email address on click.appcast.io.