Head of Product Management and

This position provides product management for LSTA tractors. Develops product training materials, sales talking points, and product specifications. Organizes product training collaborating with dealer development team and across the organization. Collaborates with the sales & marketing team to develop product promotion plans. Develops and manages the product testing center. Provides research and analysis of LSTA vs competitors products. Identifies market requirements and opportunities, establishes product innovation and enhancement and participates in new product development efforts.

Performs market analysis for LSTA products. Performs Segmentation/Targeting/Positioning (STP) analysis and Strength/Weakness/Opportunity/Threat (SWOT) analysis for each LS Tractor offering.

Uses STP and SWOT analysis for current and new LSTA products, directly comparing and evaluating against competitive products.

Uses STP and SWOT analysis to develop new product launch plans.

Collaborates with the marketing team to develop product promotion plans, including farm and trade shows and seasonal promotional activities.

Develops and executes product training for the internal organization and dealers, focusing on competitive advantages and features of LSTA products.

Provides ongoing research and analysis of competitors product, market conditions, identifying key competitor and consumer trends, including new product offerings and competitive pricing. Does comparative analysis against market activity and makes recommendations for competitive response by LSTA.

May receive concerns from dealers and/or customers, refers those concerns to proper LSTA resource for resolution.

Develops and manages the product testing center.

Participate in product development activities to meet market and customer needs.

Prepares product documents including Market Requirement Documents and product use cases to drive product activity.

Develops and recommend pricing strategies and product policies.

Defines and communicates product specifications and establishes and communicates product packaging requirements.

Monitors product inventory and works with purchasing to place orders with vendors to insure adequate product availability.

Bachelor's degree in Engineering or relevant field

Five years product management or related experience, specific to tractors

Outstanding computer skills using Microsoft Office products, particularly Excel and Product Manager. SAP experience is highly desired, but not required.

Demonstrated ability to coordinate and manage large complex projects and meet deadlines. LS Tractor offers a competitive compensation package that includes:
Health Insurance - coverage starts on day one, employee coverage paid 100% by LS Tractor, dependent coverage premium 50% paid by LS Tractor

Short-term Disability

Long Term Disability

Basic Life Insurance

Optional Life Insurance

Paid Vacation and Personal Days

11 Paid Holidays

J-18808-Ljbffr LS Tractor USA