Head of Marketing Management

Job Description

Job Description Director of Marketing – Community Healthcare Center (Warren, Ohio)

Community Healthcare Center

Community Healthcare Center in Warren, Ohio is seeking an experienced Director of Marketing to lead census development, build strong referral relationships, and support continued growth in our skilled nursing facility.

This is a key leadership role for someone who understands the skilled nursing (SNF) space and knows how to drive admissions through strong hospital partnerships, community engagement, and consistent follow-through.

Position Summary The Director of Marketing is responsible for overseeing all admissions, marketing, and census development activities for the facility. This role works closely with the Administrator, clinical leadership, and regional team to ensure steady, appropriate admissions and strong community reputation.

Key Responsibilities

Develop and maintain strong referral relationships with hospitals, case managers, physicians, and community partners

Drive census growth and maintain optimal occupancy levels

Manage the admissions process from inquiry to admission, ensuring smooth coordination

Conduct facility tours for families, referrals, and community partners

Track and report marketing metrics, referrals, and conversion rates

Collaborate with clinical team to ensure appropriate admissions and payer mix

Represent the facility in community outreach and networking events

Maintain knowledge of competitors and market trends in the Warren/Trumbull County area

Ensure timely follow-up on all referrals and inquiries

Requirements

Prior Skilled Nursing Facility (SNF) experience required

Experience in healthcare marketing, admissions, or census development

Strong understanding of Medicare, Medicaid, managed care, and insurance processes

Proven ability to build and maintain referral source relationships

Excellent communication, organization, and follow-up skills

Ability to work independently while meeting census goals

Prior experience in long-term care or post-acute care strongly preferred

What We’re Looking For We need someone who is proactive, relationship-driven, and understands the urgency of admissions in a skilled nursing environment. You should be comfortable working in a fast-paced setting where census growth and referral management are top priorities.

Why Join Us

Supportive leadership team

Opportunity to directly impact facility growth and success

Stable long-term care organization with room for professional development

Competitive compensation based on experience

If you have strong SNF marketing experience and are ready to take ownership of census development in a growing facility, we encourage you to apply.