Head of Marketing and Advertising

Identifies key responsibilities and practices to ensure immediate team of direct reports promotes success, confidence in leadership, and teamwork to achieve business results. Supports implementation of company programs, procedures, methods, and practices to promote key messages and competitive advantage. Leads cross‑functional alignment on marketing strategies across leadership team.

Planning and Execution - Leading the development of integrated strategic and operational plans for the marketing work group, managing execution, and measuring results. Develops individual plans for all marketing disciplines (marketing communication, category, digital & loyalty) to maintain culture and reputation. Leads development of annual operating plan and budget for all marketing. Prioritises and balances all plans into a cohesive integrated marketing plan that drives sales and brand differentiation. Evaluates, plans and manages processes to align programs with business goals. Evaluates potential partnerships, negotiates alliances, and manages relationships.

Builds brand clarity, articulates framework for category and portfolio growth, defines strategic roadmap for digital and loyalty evolution. Continuously evaluates and adjusts communication, category, digital & loyalty strategies to meet market changes. Manages all brand, promo, and category communications, providing input to positioning and creative brief development. Evaluates creative concepts against strategy, provides feedback. Leads development of performance measures, tracks performance, and reports results.

Partner Development and Team Building - Provides coaching, feedback, and developmental opportunities. Challenges and inspires team members, conducts performance reviews, ensures compliance, oversees training and staffing. Provides leadership support to achieve partner, business, and customer results. Bachelor’s degree in Business Administration, Marketing, Advertising and/or Communications.

5‑8 years progressive leadership experience in Brand, Communication, and Product/Category Management.

5‑8 years leading cross‑functional teams in execution of complex, multi‑year projects.

Analytical and creative acumen - transforming consumer insights into actionable strategies.

Strong presentation and communication skills - clear and concise, both orally and in writing.

Ability to speak, read, and write in Spanish and English.

Willing to take a managed risk to drive the business forward.

Building and Maintaining Relationships
Understands and effectively leverages the organization to accomplish business and unit goals.

Consistently exceeds goals, dedicated to exceeding expectations of internal and external customers.

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