Sales Engineering

Beckhoff Automation is seeking a driven, technically fluent Sales Engineer to lead growth in the San Francisco Bay Area, a key territory with a solid customer base and untapped potential. In this role, you will blend deep technical insight with consultative sales skills to deliver innovative automation solutions and forge lasting technology partnerships with customers.
This is a high-impact position for a proactive, relationship-oriented professional excited to represent one of the most advanced technology platforms in the industry.

Sales & Customer Development
Execute territory strategy by targeting new accounts and expanding key customer relationships
Translate customer challenges into compelling Beckhoff automation solutions
Expand existing accounts and secure new opportunities across OEMs, integrators, and end users
Maintain a strong pipeline, drive system opportunities to close, and exceed growth targets
Territory Ownership & Strategic Planning
Develop a strategic plan aligned with regional and national sales goals
Analyze CRM and market data to uncover new opportunities
Represent Beckhoff at customer meetings, regional events, and industry trade shows
Partner with local Application Engineers and Sales Coordinators to ensure customer success
Share customer feedback and market insight to inform product development and strategy
Maintain pipeline accuracy and forecasting discipline in CRM
Support customer technical scoping, including BOM generation and solution proposals
Own Your Territory : Full-cycle sales ownership in a growth market
Cutting-Edge Portfolio : Sell some of the most advanced automation technology in the world
Visible Impact : See the results of your work directly in customer success and territory growth

Bachelor’s degree in engineering or business with technical experience

• 5+ years in a sales or customer-facing technical role preferred
• Strong communicator with a customer-first, consultative approach
• Proven success in technical sales, ideally in industrial automation
• This is a fully remote position. The Beckhoff San Jose office is available as a resource for hosting customer trainings, events, and team collaboration as needed. This approach ensures strong customer engagement and effective teamwork, balanced with work-life flexibility.

Travel
This position requires varying travel ranging from 15-20% which may include day trips, overnight stays, and occasional extended travel depending on business needs. Travel may be local, regional, or national. All travel-related expenses will be reimbursed in accordance with company policy. Candidates must be able to meet the travel requirements of the role, and reasonable accommodations will be provided as needed in accordance with the Americans with Disabilities Act (ADA).

Generous Paid Time Off + 12 Paid Holidays

• Employer paid High-Deductible Medical plan, Dental, and Vision for Employee + Family!
• Employer-Paid Insurance: Life, AD&D, Short-Term and Long-Term Disability
• Fixed monthly reimbursement + Variable monthly mileage
• Including the ability to drive in a car between 2 to 5 hours, one-way, multiple times a month.

Ability to use a computer screen for extended periods.
Manual dexterity for operating tools and equipment.
Founded and led by engineers, we organically create advanced controls, communication, IoT, and motion technologies that become unique tools for your one-of-a-kind challenges in an age of digital transformation.
We do not discriminate against any applicant or employee based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, marital status, veteran status, or any other legally protected status. If you require a reasonable accommodation to complete the application process, participate in an interview, or otherwise take part in the recruitment process, please contact the Talent & Culture team.