Head of Marketing Management

Marketing Director - SEIA - Job Description

Role Overview: The Marketing Director at SEIA is the senior on-property marketing leader for Seia and Seia Club. This role translates OKO’s and The Bastion Collection’s brand vision into property-specific strategy, overseeing all communications, digital initiatives, partnerships, and member engagement. The Director ensures every touchpoint reflects the Seia brand while driving results across dining, restaurant, and event programming.

Cross-Functional Leadership ● Act as the primary liaison between The Bastion Collection’s corporate marketing department and on-property operations, culinary, and membership teams.

• Collaborate with leadership to activate key brand moments, including seasonal promotions, holidays, and high-profile partnerships.
• Work with building management and external partners to ensure seamless integration of Seia and the Café into the broader community.

Brand Strategy & Content Oversight ● Set the overarching content and social strategy for the restaurant and club, including key campaigns, chef storytelling, and cultural programming.

• Approve monthly content calendars, ensuring alignment with brand voice and objectives.
• Define KPIs for digital engagement, monitor analytics, and refine strategy based on insights.

Email Marketing & CRM ● Own the strategy for all email communications, including newsletters, event invitations, promotional campaigns, and alignment with restaurant and membership objectives.

• Oversee CRM (SevenRooms) strategy, segmentation, and reporting.
• Evaluate campaign performance and optimize future efforts.

Digital Marketing ● Formulate paid digital marketing strategy, including campaign objectives, targeting, and budget allocation.

• Oversee SEO strategy and ensure best practices across platforms.
• Ensure the website reflects brand standards; approve major updates and content direction.

Partnerships, Programming & Events ● Ideation and strategy for brand partnerships, seasonal activations, and programming events.

• Ensure programming reinforces Seia’s positioning at the intersection of culinary, culture, and community.
• Approve all external-facing assets tied to partnerships and activations.

Approve press materials, manage media relationships, and oversee press visits.

Creative & Collateral Oversight ● Approve and direct all collateral, including menus, event signage, invitations, and partnership assets.

• Ensure creative consistency across print, digital, and on-site brand touchpoints.
• Oversee coordination of photo and video shoots.

Membership Communications ● Oversee tone, strategy, and approval of all member communications (email, digital, in-app).

●