Head of B2B Growth Marketing

The Growth Marketing Manager develops and executes integrated, data-driven marketing strategies that drive growth for Advocate Health's Academics portfolio and National Center for Clinical Trials. This role partners with cross-functional stakeholders to translate insights into marketing plans, optimize performance across the consumer journey, and deliver measurable business outcomes. The ideal candidate brings expertise in both B2C and B2B marketing, strong analytical skills, and the ability to engage diverse audiences including consumers, physicians, researchers, faculty, and healthcare leaders.

Growth Marketing Strategy

• Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities
• Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey
• data

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Target key audiences by applying a strong understanding

of all media channels, including digital and emerging channels, to deploy

data-drive

marketing

Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners

• Performance, Optimization, and Innovation
• Leverage data, analytics, testing, and emerging tools (including AI and automation) to drive ongoing performance improvement
• Stay connected to evolving media platforms, consumer behavior, and industry trends to inform marketing strategy and execution

Licensure, Registration, and/or Certification Required:

~ Bachelor’s Degree

in Marketing, Communications or

business-related field

years of experience in marketing

or other business-related field

and management

Experience developing marketing strategies for both B2C and B2B audiences.

Ability to tailor marketing approaches for consumers, physicians, researchers, and other key stakeholders.

Strong analytical mindset with proven ability to turn insights into marketing action

• Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy
• Working knowledge of CRM, performance measurement, and full

funnel marketing strategy

~ in Marketing, Communications or

business-related field

Experience supporting marketing initiatives related to academic medicine, healthcare research, innovation, or clinical programs.

Demonstrated experience developing and executing B2B and B2C marketing strategies that drive measurable business outcomes

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.