Head of growth - health

Role: Director of Subscription Growth, US

Full-time

The Daily Mail reaches more than one billion people globally every month and is renowned for agenda-setting exclusives, breaking news, incisive commentary, and in-depth investigations. Our distinctive editorial mix spans news, showbiz, royals, lifestyle, health, sport, money, and more.

With more than 300,000 digital subscribers across the UK, US, Australia, and beyond, and a social media following of more than 150 million, Daily Mail is one of the world's most influential digital news organizations. Our platforms generate more than six billion video views each month across Facebook, TikTok, Instagram, YouTube, Snapchat, and other channels.

Daily Mail reaches one of the largest news audiences in the United States. We are hiring a Director of Subscription Growth to own US subscriber growth and subscription revenue. You will set the strategy, lead and develop a small team, and remain close enough to execution to evaluate campaigns, shape experiments, diagnose performance, and turn insights into action.

Own the US net subscriber and subscription revenue targets, including forecasting, budgeting, performance reporting, and corrective action.

Provide the General Manager and global subscriptions leadership with clear, data-driven assessments of performance, risks, and opportunities.

Manage the subscriber journey as one connected system—from anonymous visitor through registration, paid conversion, onboarding, engagement, renewal, and retention.

Partner with central product, paywall, pricing, CRM, and analytics teams to translate US market needs into prioritized initiatives.

Manage the paid acquisition strategy and oversee campaign performance, channel mix, creative testing, and budget allocation.

Establish an effective operating model with the global subscriptions team and central pricing, paywall, product, CRM, and analytics functions.

Work closely with Audience Development, Editorial, Product, Engineering, Analytics, Finance, and Ad Sales.

Create a culture of commercial ownership, experimentation, collaboration, and continuous learning.

Direct accountability for subscription revenue, net subscriber additions, acquisition efficiency, churn, or another meaningful commercial target.

Strong financial fluency, including CPA, customer acquisition cost, payback period, contribution margin, cohort performance, and lifetime value.

Experience building forecasts, managing budgets, and making investment recommendations.

Strong analytical judgment and the ability to turn complex performance data into clear decisions and actions.

Strong written and verbal communication skills, including the ability to work effectively across US and international teams.

Experience in news, publishing, media, digital content, or another high-volume consumer subscription business is preferred.

Assume ownership of the US subscriber forecast, growth budget, channel mix, and performance-reporting cadence.

Complete an end-to-end funnel and cohort diagnosis covering acquisition through the second billing cycle.

Establish clear baseline metrics for registration, conversion, acquisition efficiency, engagement, voluntary churn, involuntary churn, and early-life retention.

Establish decision rights and working cadences with the global pricing, paywall, product, analytics, and CRM teams.

170,000-$190,000/year + 20% annual bonus opportunity

Dental and optical coverage

Excellent opportunities for professional development and career progression within a global media organization

We are committed to fostering diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Any such information will be held separately from your application and will not be considered as part of the selection process.

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