Planning Strategist

Job Description

Job Description PAID SEARCH STRATEGIST Abel HR is looking seeking a results-driven and analytical Paid Search Strategist with 2–3 years of experience managing paid search campaigns across Google and Bing. You'll be responsible for planning, executing, and managing paid search strategies to drive qualified traffic, improve ROI, and support overall digital marketing goals for various clients. You will report directly into the Senior Paid Search Strategist.

Responsibilities

Assist and support in the setup and performance of all clients' paid search campaigns.

Demonstrate a complete understanding of bid management systems/practices.

Conduct keyword research and competitor analysis.

Develop paid search ad copy on an as-needed basis.

Generate new keywords, ad groups, and campaigns, and support the creation of new paid search initiatives.

Routinely pace client ad spends against monthly budget targets.

Optimize campaigns through A/B testing, bid strategy adjustments, and audience targeting to maximize program effectiveness.

Collaborate with team members to prepare performance reports with insights and actionable recommendations.

Stay updated on industry trends, algorithm changes, and platform updates.

Desired Skills and Experience

• 4-year college degree or equivalent experience.
• 2–3 years of experience in paid search/digital advertising, preferably in an agency or fast-paced environment.
• Thorough understanding of paid search best practices.
• Proficient in Google Ads, Microsoft Ads, and Google Analytics and keyword research tools including Google Ads Keyword Planner.
• Strong analytical skills and experience using Excel or Google Sheets to manipulate and interpret data.
• Solid understanding of conversion tracking, tagging, and attribution models.
• Willingness to think outside the box and push the limits of traditional campaign structures.
• Excellent attention to detail, communication, and skills.
• Adaptable to change and ability to multitask.
• Ability to work autonomously and demonstrate self-starter qualities.
• Be a team player.

Abel HR provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.