Senior Brand Strategist - Freelance

We've been leading the marketing industry with our digital expertise since the start of the internet. It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Senior Brand Strategists play a pivotal role in guiding digital marketing projects and ensuring strategic and creative consistency. At Razorfish, they are considered insight finders, developing best-in-class analysis underpinned by thoroughness, clarity, and insight. The Brand Strategist will guide all phases of brand assessment, definition, positioning and communication and implementation. Role is responsible for day-to-day strategy development and stewardship for marketing programs across the full life-cycle from conception and proposal through creative briefing, production and insights reporting.
Lead the development of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, and program strategies for client's paid and owned channels, ensuring strategic and creative consistency for all programs and projects.
Work with lead creative agency to adapt creative platforms to mid and lower-funnel channel strategies
Conduct research and analysis to understand target users, audience, or consumers and identify opportunities for effective solutions based upon business goals, audience mindsets, and technology capabilities that respond to business-critical issues, themes and trends
Develop insightful and inspiring briefs to provide focus and direction for creative development
Comfortable working in a multi-channel environment - be the team's trusted strategy voice through an understanding of traditional digital and social platforms, ability to leverage insights and translating them into creative briefs, client presentations, brand, digital & social strategies.

• 5-7+ years of experience in brand strategy and digital marketing rooted in consumer behavior and 1st party data insights
• Ability to run with projects independently with guidance from lead strategist
• serving as a trusted strategic advisor.

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io your information will be kept confidential according to EEO guidelines.
This is the pay range the Company believes it will pay for this position at the time of this posting. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/1/2025.