Head of E-Commerce (Remote)

Vacation® is looking for an experienced ECommerce leader, who will oversee all online sales channels, including Vacation Inc., Amazon, and TikTok Shop. This is a strategic yet hands-on leadership role, responsible for driving optimal online experience, outsized market growth, optimized conversion, and ensuring operational excellence across our ecommerce ecosystem. Reporting to the VP of Growth Marketing, the Director of ECommerce will function as a player-coach — leading both strategy and execution, managing agency and partner relationships, and setting the roadmap for continued ECommerce expansion and growth. This is a fully remote role, east coast preferred.

ECommerce Strategy & Growth

• Manage revenue and profitability targets across DTC, Amazon, and TikTok Shop
• Monitor and optimize core KPIs including conversion rate, store health scores, and inventory performance
• Optimize site merchandising and online engagement - ensuring strong CX experience and functionality
• Lead promotional planning, product launches, and seasonal campaigns in collaboration with Brand, Design and Media teams
• Stay at the cutting edge of new online store technology and capabilities in the market
• DTC Site Management (Shopify)
• Oversee site merchandising, product setup, promotional execution, and UX optimization
• Ensure consistency in brand presentation, storytelling, and user experience across all touchpoints
• Manage day-to-day operations on Amazon with agency partners, including listings, content, pricing, promotions, and advertising strategy - including advertising efficiency and product level focus
• Monitor account health, fulfillment, inventory levels, and channel net profit margin
• Drive revenue growth and brand excellence for our experience on Amazon
• TikTok Shop
• Manage TikTok Shop store health — maintain product catalog, PDPs, site content and pricing/promotions
• Ensure inventory health through ‘Fulfilled by TikTok’ aligned with excellent fulfillment and customer experience
• Lead Product assortment and merchandising decisions, building bundles and competitive offers
• Oversee project management on Influencer and Affiliate programs
• Partner closely with Media and Influencer team to maximize brand impact on the platform and to drive maximum revenue growth
• Establish new team processes to adapt the team and brand to a constantly changing platform environment
• Serve as the primary liaison between Marketing, Sales, Operations, Finance, and Customer Experience on all Ecommerce matters
• Ensure accurate forecasting, inventory management, and reporting across channels
• Lead the strategy, activation, and execution on all Ecommerce matters within Annual Operating Plan

• 6–10 years of progressive e-commerce experience managing DTC, Amazon and other marketplace channels
• Proven success driving revenue, margin, and conversion improvements in a consumer goods or lifestyle brand
• Deep familiarity with Shopify and Amazon Seller Central (with TikTok Shop experience strongly preferred)
• Strong analytical ability and comfort managing performance metrics
• Excellent project management, prioritization, and cross-functional communication skills
• Comprehensive Medical, Dental, Vision plans with up to 100% coverage for employees
• Fully remote work with annual company-wide offsite
• WFH stipend and an annual learning stipend
• We are committed to equal employment opportunity regardless of gender identity/expression, veteran status, or any other characteristic protected by law. If you have a disability or special need that requires accommodation, please let us know by contacting us at View email address on remotive.com.