Freelance Senior Strategist

CMF Senior Strategist
We're looking for a CMF Senior Strategist to join our Consumer Tech global content team and become an integral part of our content function.
With a visionary attitude, this Senior Strategist-level role will have significant research, design and product development experience within CMF (colour, material, and finish) and application processes, with proven success in the design and development of products in consumer electronics, home appliances, or automotive industries. Experience working with automotive, fashion and/or interior CMF applications is a plus.
Revelant technical knowledge of material technology and processes within the product design, consumer electronics, home appliance and automotive industries is vital. You must have a keen ability to connect upfront macro trend research with technical production knowledge, and an innate curiosity to explore how new developments in innovative material technology and processes can be implemented to facilitate purposeful and responsible design.
You will be highly articulate in written and visual communication. You will be highly skilled in interpreting CMF trends, exploration and application of innovative material technology to articulate future CMF trend forecasts. With a focus on personal content creation, you'll also edit and manage content creation from junior members of the team.
The CMF Senior Strategist is seen as a trusted CMF industry expert. A CMF Senior Strategist is client-facing and meets regularly with Enterprise-level clients. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
We are looking for a talented CMF Senior Strategist to join our growing content team.
The CMF Senior Strategist will be responsible for researching and creating solution-driven CMF forecasts that demonstrate a clear understanding of client needs across multiple Consumer Tech categories and tech relevance across industries such as automotive, fashion, interiors, and beauty. You will be responsible for delivering this content in either written, image, video or audio formats. You'll also be responsible for advising on new CMF content needs based on client feedback to support the Consumer Tech content strategy as set by the Content Director and/or Head of CMF.
Technical knowledge of colours, materials and finishes for applications in product design across consumer electronics, home appliances and automotive industries is vital. Experience working with fashion and interior CMF applications is a plus. You'll be highly articulate in written and visual communication. You will be highly skilled in interpreting trends and have an expert understanding of the role data and analytics play in commercial success.
Our vision is for WGSN to welcome all people of all identities as our customers and team members. We believe that welcoming a range of diverse backgrounds and perspectives is the right thing to do and helps us create a more inclusive and better business for our clients who operate in Fashion, Beauty, Interiors, Food and Drink, Insight, Consumer Tech, Sports and Outdoors and beyond.
Forecasting and tracking the Consumer Tech industry with quantitative and qualitative data within all markets and demographics
Active participation in the content for WGSN's Strategic Forecasting internal events
Deliver traffic growth by consistently evaluating internal data and client feedback to improve content standards and relevance
Advise new CMF content needs following client feedback to support the content strategy of department as directed by the Content Director and/or Head of CMF
Manage a team of international freelancers to commission and edit content
Responsible for the main 'peer review' of CMF content created for their relevant segments, as directed by the Content Director and/or Head of CMF
Collaborate with Consumer Tech team and wider content teams across multiple Industries
Travel nationally and internationally to cover industry trade shows, conferences and other events as required
Participates in marketing content as required, such as live events, webinars and podcasts
Partner with the Marketing department in the creation and delivery of promotional materials to drive growth and build awareness of Consumer Tech
Significant career experience within CMF trend research, product development or content creation, and demonstrates a deep understanding of the area of expertise
Expert knowledge of the global market from macro to micro trends across a broad range of product areas - automotive, consumer, technology, fashion, interiors and lifestyle product areas, and the ability to pinpoint trends that will impact the area of expertise
Expert technical experience with Industrial design software programs, such as KeyShot and Adobe Creative Cloud
Expert level of research, analysis, writing and editing content
Expert understanding of the role data and analytics play in commercial success.
Ability to analyse data and pinpoint trends that will impact the market.
Excellent written English
Ability to take ownership of personal assignments, prioritise workload, manage and support other members of the team
Excellent organisation, communication and management skills with the ability to work within an international team to ensure content or outputs are of a consistently high standard and submitted on time
KeyShot, Adobe Creative Cloud, Microsoft Office, Google Workspace, social media platforms, and AI tools such as Midjourney, ChatGPT, Gemini etc.
Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs.
We help brands around the world create the right products at the right time for tomorrow's consumer.
WGSN is the world's leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity everywhere.
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.