Head of Marketing and Advertising

Job Description

Job Description OVERALL POSITION FUNCTION

Responsible for the successful management, and performance of the Marketing function of a progressive B2B business in the materials processing industry.

PREREQUISITES

College degree or relative level of demonstrated experience, knowledge and capabilities in successfully managing and optimizing all Marketing and Sales efforts in a progressive B to B environment.

POSITION LOCATION

Conklin NY

DIRECT SUPERVISOR

CEO

PRIMARY RESPONSIBILITIES

-Responsible for the creation, implementation, and successful management of a strategic marketing plan including traditional marketing tools:

Trade Shows

Direct Mail Campaign

Print Media

Marketing Collateral

Market Research

New product launch

Customer acquisition/retention/re -engagement

Benchmarking; analysis, interpretation and reporting of sales & market data & competitor analysis.

-And Digital Marketing tools:

Web presence-search engine optimization

Social Media

PPC

Analytics

On-Line store front

• Hiring, Managing and evaluating outside advertising and marketing agencies
• Corporate communications, both internal and external, including corporate image.
• Support outside Sales function.
• Manage distributed product vendors, inventory levels and SKU’s
• Coordinate effectively with other company departments to achieve corporate objectives.
• Responsible for continuous improvement of all aspects of Marketing.

PERFORMANCE EVALUATION AND METRICS

• Current and effective Marketing and Sales Plans fully implemented and managed. All Objectives, Goals, Strategies and Metrics successfully realized.
• Appropriate and effective systems, procedures, processes and controls successfully implemented and maintained throughout the Marketing function.
• Continuous Improvement procedures and methodologies in place and effective throughout the Marketing function, as demonstrated by means of consistent and timely reporting in each of the following areas:

• Number of new customers.
• Customer retention.
• Total number of quotes, total number of orders, quote conversion rate.
• Total number of sales per customer
• Total sales amount by customer.
• Average order amount by: customer; product line; order.
• Product line sales and penetration.
• In-house office errors
• Non product related complaints.
• % customer satisfaction
• % employee satisfaction
• Search engine optimization
• Website traffic

• Marketing Organization clear and effective. Job responsibilities and performance metrics in place throughout Marketing. Successful development, management, performance evaluation, and performance management of assigned departments, groups, teams and personnel.
• All Financial objectives and goals fully realized per all directives, plans, budgets and metrics.

REQUIRED SKILLS AND KNOWLEDGE

Strong knowledge and experience in successfully managing and optimizing all Marketing aspects of a progressive B to B environment.

Effective leadership and management skills

Strong analytical skills

Excellent communication, presentational and interpersonal skills

Strong organizational and time management skills

Strong Internet Technology skills

Strong project management skills

Skilled in Graphic Design, Search Engine Optimization, Google Search Ads, Video Editing.

Skilled in managing and updating websites

Skilled in Email Campaign Management

REQUIRED TRAITS

Professionalism

Positive attitude

Self-motivated

Solutions-oriented

Flexible

Team player

Detail-oriented

Entrepreneurial

PHYSICAL DEMANDS

Largely sedentary. Limited to functions typical of an office environment.

WORK ENVIRONMENT

• Office environment.
• Will require some overnight travel.

CONFORMANCE

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time as needed.

Samscreen expects all employees to perform quality work, strive to assist the company to meet all objectives and goals, and continuously improve all aspects of operations in alignment with the published corporate Mission Statement. Samscreen requires all employees to conform to all corporate guidelines, handbooks, directives and policies.

COMPENSATION

We offer a very attractive starting pay, Paid Sick Leave, Holiday, Vacation and Year End bonus. Employer sponsored Health Insurance, AFLAC supplemental Health and Life Insurance. 401K with a generous Safe Harbor Match.