Head of Marketing Management

Job DescriptionGENERAL SUMMARYWe are seeking a strategic, execution-oriented Email & Lifecycle Marketing Manager to scale our email performance and lifecycle programs, positioning email as a primary driver of new memberships, retention, and lifetime value, while supporting paid email and direct mail acquisition efforts. The right person for this role thinks strategically, moves quickly, and takes pride in the quality of every send. You will own the email calendar, lifecycle journeys, and campaign strategy while directing AI agents to produce copy, briefs, and campaign calendars that you review and approve before deployment. This role reports to the SVP of CRM and works closely with the AI Marketing Specialist and email platform team in a fast-paced, multi-campus environment. This is a full-time, in-office role with weekend support as needed Our CultureOur unique culture is at the heart of all we do and is guided by our values and behaviors. Be a gritty, roll-up-your-sleeves kind of crew. Service ForwardRuthlessly ConsistentDo the Right Thing Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.KEY RESPONSIBILITIESEmail Growth & Lifecycle StrategyDevelop and execute email marketing strategy across content, cadence, segmentation, and personalization.Monitor campaign performance, identify trends, and apply insights to continuously improve results.AI-Directed Campaign ExecutionBrief, direct, and QA AI agents to produce email copy, subject lines, and campaign calendar builds, refining output for audience, offer, and compliance before every deployment.Maintain prompt frameworks, brand guidelines, and content standards that feed AI workflows.Identify opportunities to improve AI output quality and expand agent use across campaign formats.Paid Email & Direct MailDefine strategy, audience targeting, and messaging for paid email and direct mail programs.Manage vendor relationships, evaluate ROI and incrementality, and optimize spend within budget.Identify personalization opportunities to capture first-party data and drive engagement.Define attribution frameworks and surface actionable performance insights.Channel Reporting & Performance AnalysisOwn email channel reporting: open rates, CTR, conversion, deliverability, unsubscribe trends, and revenue attribution.Conduct quarterly hindsight analysis, extracting and analyzing data to identify trends and deliver forward-looking channel recommendations.Maintain a structured A/B testing roadmap; Deliverability, Compliance & GovernanceMaintain deliverability standards: list hygiene, sender reputation, suppression management, and engagement monitoring.Partner with the AI Marketing Specialist to align cross-channel contact strategy and cadence governance.Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.QUALIFICATIONS3-5 years in email marketing, lifecycle marketing, or CRM marketing with demonstrated ownership of multi-touch campaigns.Strong familiarity with segmentation, journey design, automation strategy, deliverability, and A/B testing.Comfortable directing and QA-ing AI agents to produce on-brand content at scale; Analytical mindset: extracts insights from campaign data and translates them into clear strategic recommendations.Highly organized with the ability to manage shifting priorities in a high-volume, fast-paced environment.Salesforce Marketing Cloud experience preferred.SKILLS & KNOWLEDGEBusiness and Management Principles - Knowledge of business and management principles involved in strategic planning, resource allocation, leadership, and coordination of people and resources. Includes the ability to interpret policy and think globally with an “out of box” perspective to achieve results autonomously. Policies and Regulations — Knowledge of company polices, federal, state, and local laws, government regulations and agency rules that pertain to properties managed.Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling services. This includes marketing strategy and tactics, and sales techniques.Computer - Ability to develop and maintain computer records in Word, Excel and other software required by TBCC and regulatory agencies. Ability to develop tracking and report forms in Word and Excel as needed.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.This position may interact with outside personnel such as residents and clients, with contact in various forms such as in person, phone and email. Extreme environmental conditions do not exist. It may be necessary for the position to travel independently to property locations.While this job description is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change. An Equal Opportunity Employer The Bay Club Company (“TBCC”) provides equal employment opportunities without regard to race (and all traits historically associated with race, including but not limited to, hair texture and protective hairstyles), color, religion, creed (including, but not limited to, religious dress and grooming practices), sex (including pregnancy, childbirth or related medical conditions, and breastfeeding, and other related medical conditions), sexual orientation and identity, gender, gender identity, gender expression, actual or perceived national origin/ancestry, accent or ability to speak English, age, disability, marital/familial status, source of income, veteran status, citizenship status, political activities or affiliations, medical condition, genetic information, persons with AIDS or AIDS-related condition, or persons who are victims of domestic violence.