Head of Recruitment Marketing

We are hiring a Lifecycle Marketing Manager to own and improve how Runway communicates with users across email and other lifecycle channels. This person will be responsible for building, executing, and optimizing campaigns that help users get more value from Runway, including onboarding, activation, product education, feature adoption, retention, monetization, and re-engagement. This person understands how lifecycle marketing supports both user experience and business outcomes, and you can turn product updates, audience insights, and performance data into clear, effective campaigns. You should be comfortable writing briefs, building segments, coordinating campaign execution, analyzing performance, and identifying opportunities to improve the user journey. You will work closely with growth, product marketing, product, and creative teams to make sure the right users receive the right messages at the right moments.

Own the day-to-day execution and optimization of Runway’s lifecycle marketing programs, with an initial focus on email

Partner with product marketing and product teams to translate launches, product updates, and new capabilities into clear lifecycle campaigns

Analyze campaign performance and share clear recommendations on what is working, what is not, and what should be tested next

Run A/B tests across messaging, subject lines, creative, segmentation, timing, cadence, and calls to action

Partner with creative and content teams to brief assets needed for lifecycle campaigns

Work with growth and data teams to improve reporting around email performance, activation, retention, conversion, and downstream business impact

Support lifecycle communications around product launches, feature releases, events, community initiatives, creator programs, and key marketing moments

3–6 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role

• Experience building and executing email or lifecycle campaigns in a fast-moving consumer, prosumer, SaaS, marketplace, creative, or technology environment
• Strong understanding of lifecycle marketing fundamentals, including onboarding, activation, retention, re-engagement, monetization, segmentation, and experimentation
• Hands-on experience with email, CRM, lifecycle, or marketing automation tools
• Comfort working with user segments, campaign logic, behavioral triggers, and performance reporting
• Ability to analyze campaign performance and translate data into clear recommendations
• Strong project management skills and comfort managing multiple campaigns, stakeholders, timelines, and dependencies at once